Templates · Marketing
WhatsApp welcome message templates for new subscribers and customers
Welcome templates for the first message after someone opts in, signs up or joins: subscriber welcomes, account and membership confirmations, and Hindi versions.
By Broadchat teamPublished 4 min read
Before you submit these templates
- Decide the category before writing. A welcome that confirms an account, membership or enrolment the person just completed can be utility; a welcome that introduces offers, new arrivals or a discount is marketing.
- Name your business in the first line so the person knows immediately who is writing and why.
- Say what kind of messages the person will receive and how often, and how to stop them. This sets expectations and reduces blocks later.
- Keep a welcome coupon in a copy-code button or the body of a marketing template only; never in a utility account confirmation.
- Use sample values from a real sign-up: a real-looking member id, plan name and date, not placeholders like "name".
- If someone has just messaged you first, you do not need a template at all: a normal reply inside the 24-hour window can welcome them.
What a WhatsApp welcome message should do
WhatsApp welcome message templates are the first message a person gets after opting in, signing up or joining. A good one does three things in a few lines: says who you are, confirms what the person signed up for, and sets expectations about what you will send and how to stop it. That first impression decides whether your later messages are read or blocked.
This page is for businesses that collect opt-ins on a website, at checkout, at a counter or through a form. If the person has just messaged you, skip the template: you can welcome them with a normal reply while their 24-hour customer service window is open, or with your chatbot's first step.
Utility or marketing: where the line is
| Welcome type | Category | Why |
|---|---|---|
| Account, membership or enrolment confirmed | Utility | Confirms something the person just completed |
| Opt-in welcome with offers or a coupon | Marketing | Promotes products or encourages a purchase |
| Loyalty programme welcome | Marketing | Encourages spending |
| Monthly updates or tips list | Marketing | General content, not a transaction |
Meta can recategorise a template after approval if its content does not match the category, so put any promotion in a separate marketing template rather than slipping it into a confirmation.
Sending welcomes automatically in Broadchat
- Create the templates in CRM → WhatsApp Templates.
- When opt-ins arrive as new contacts, open Automations → Workflow, start a workflow with Trigger on New Contact Creation from the CRM app, and add Send Template Message (V2).
- When opt-ins come from your website form or app, send them to a workflow's Custom Webhook instead, create the contact with Create / Update Contact, then send the welcome. The webhooks integration shows the steps.
- Add a chatbot flow for replies such as STOP, BOOK or Join harvest list, so every button in the welcome leads somewhere.
Follow-up after the welcome
A welcome is a promise. If it says "at most twice a week", schedule campaigns to match. Customers who do not interact with your welcome or the next few messages are good candidates for the re-engagement templates before you drop them. For the rules behind all templates, read the WhatsApp message templates guide.
Sources
- Templates overview — Meta for Developers, checked 12 October 2026
- Template categorization guidelines — Meta for Developers, checked 12 October 2026
- Getting opt-in for WhatsApp — Meta for Developers, checked 12 October 2026
Broadchat team · Product and partner success team
The people who build and support Broadchat, the white-label WhatsApp Business API platform. We write from what we see while onboarding partners and their clients on the official WhatsApp Cloud API, and we check every article against Meta's current documentation.
Last updated:
10 welcome messages templates
Copy the wording, then submit it from CRM → WhatsApp Templates with the sample values shown. Meta reviews every template; approval is never guaranteed.
image header
Hi {{1}}, welcome to Rangoli Home on WhatsApp. You will get new collection previews and members-only offers here, at most twice a week. As a thank you, here is {{2}} off your first order.
Reply STOP anytime to unsubscribe
- Copy code
- Shop now
Opt-in welcome for offers and updates
Marketingsubscriber_welcomeLanguage: en
Use it when: Right after someone ticks a WhatsApp opt-in box on your website, popup or checkout.
Variables Variable Meaning Sample {{1}} Subscriber first name Priya {{2}} Welcome discount ₹200 - Connect a chatbot keyword trigger for STOP that tags the contact, and exclude that tag from all campaigns.
Hi {{1}}, your Ledgerbook account has been created with the email {{2}}. You can sign in on the web or the mobile app. We will send billing and security alerts for this account to this WhatsApp number.
- Sign in
New account confirmation
Utilityaccount_created_welcomeLanguage: en
Use it when: Once, after sign-up, when the user gave their WhatsApp number for account updates.
Variables Variable Meaning Sample {{1}} User first name Arjun {{2}} Account email arjun@sharmatraders.in - No feature tour, no offer: that keeps it a utility confirmation of an account the user just created.
Welcome to FitZone Andheri, {{1}}. Your {{2}} membership is active from {{3}} to {{4}}. Show your member ID at the front desk on your first visit, and reply here to book a free orientation session.
Gym or club membership activated
Utilitymembership_activatedLanguage: en
Use it when: On the day a paid membership starts.
Variables Variable Meaning Sample {{1}} Member first name Kabir {{2}} Plan 6-month Gold {{3}} Start date 13 Oct 2026 {{4}} End date 12 Apr 2027 Dear {{1}}, welcome to Vidya Coaching Centre. Your enrolment in the {{2}} batch is confirmed. Classes start on {{3}} at the Lajpat Nagar centre. Timetables, test dates and fee receipts will be shared on this number.
- View timetable
Student enrolment welcome
Utilitystudent_enrolment_welcomeLanguage: en
Use it when: After admission and fee payment, for schools, coaching centres and online courses.
Variables Variable Meaning Sample {{1}} Student or parent name Aarav {{2}} Course and batch JEE Foundation, Class 9 evening {{3}} Start date 20 Oct 2026 Hi {{1}}, thank you for your first order with Kesar Organics. Every product we sell is sourced from farms we visit ourselves. Join our weekly harvest list to hear first about seasonal produce like {{2}} when it is in stock.
- Join harvest list
- No thanks
First-time buyer welcome
Marketingfirst_order_welcomeLanguage: en
Use it when: A few days after the first delivery, to customers who agreed to marketing at checkout. Keep order details in your utility order updates.
Variables Variable Meaning Sample {{1}} Customer first name Meera {{2}} Upcoming seasonal product Ratnagiri Alphonso mangoes - Tag contacts who tap Join harvest list and send your weekly campaign only to that tag.
Hello {{1}}, welcome aboard. {{2}} from our team is your account manager for the {{3}} engagement and will share the onboarding checklist today. Save this number: project updates and invoices will come here.
- Call account manager
B2B client onboarding
Utilityb2b_onboarding_welcomeLanguage: en
Use it when: After a contract is signed, for agencies, CA firms and service businesses.
Variables Variable Meaning Sample {{1}} Client contact name Mr Kulkarni {{2}} Account manager Sneha {{3}} Service or project GST filing and bookkeeping Hi {{1}}, you are now a Chai Adda Club member. You have {{2}} welcome points, and every ₹100 you spend earns 5 more. Show this chat at the counter or use your number to redeem.
- See rewards
Loyalty programme welcome
Marketingloyalty_program_welcomeLanguage: en
Use it when: When a customer joins a loyalty or rewards programme at the counter or online.
Variables Variable Meaning Sample {{1}} Member first name Neha {{2}} Welcome points 50 - Reward and points messages that encourage spending are marketing; a later points-balance statement can be utility.
Hi {{1}}, thank you for joining Sunrise Clinic's health updates. Once a month we will share clinic timings, camp dates and seasonal health tips from our doctors. For appointments, reply BOOK at any time.
Reply STOP to unsubscribe
Updates list welcome for a clinic
Marketingcommunity_welcome_rulesLanguage: en
Use it when: For clinics, NGOs and local businesses that run a monthly information list rather than offers.
Variables Variable Meaning Sample {{1}} Subscriber first name Ritu - Even without a discount, general updates and tips are marketing in Meta's categories.
नमस्ते {{1}}, WhatsApp पर रंगोली होम से जुड़ने के लिए धन्यवाद। यहाँ आपको नए कलेक्शन और खास ऑफ़र की जानकारी हफ़्ते में ज़्यादा से ज़्यादा दो बार मिलेगी। पहले ऑर्डर पर {{2}} की छूट के लिए यह कोड इस्तेमाल करें।
बंद करने के लिए STOP लिखें
- कोड कॉपी करें
Opt-in welcome (Hindi)
Marketingsubscriber_welcome_hiLanguage: hi
Use it when: For subscribers who opted in through your Hindi landing page or chose Hindi.
Variables Variable Meaning Sample {{1}} Subscriber name सुनीता {{2}} Discount ₹200 Welcome {{1}}! FitZone mein aapki {{2}} membership {{3}} se shuru ho gayi hai. Pehli visit par front desk par apna member ID dikhaiye. Free orientation book karne ke liye yahin reply karein.
Membership welcome (Hinglish)
Utilitymembership_welcome_hinglishLanguage: en
Use it when: For members who chat in Roman-script Hindi. Submitted under English (en) because WhatsApp has no Hinglish language code.
Variables Variable Meaning Sample {{1}} Member first name Rahul {{2}} Plan 3-month Silver {{3}} Start date 13 October
Frequently asked questions
Do I need a template to welcome someone who messaged me first?
No. When a person messages you, a 24-hour customer service window opens and you can reply with a normal message or your chatbot. A template is only needed when you message first, for example after a website opt-in.
Is a WhatsApp welcome message utility or marketing?
It depends on the content. Confirming an account, membership or enrolment the person just completed can be utility. A welcome that introduces offers, products or a coupon is marketing.
Can I send a welcome coupon on WhatsApp?
Yes, in a marketing template sent to someone who opted in to marketing messages. A copy-code button makes the coupon easy to use. Do not add coupons to utility confirmations.