Chatbot builder
Build a WhatsApp chatbot your customers will actually like
Design conversations on a visual canvas, let AI understand what people want and bring in a human whenever the bot should step aside. No code, no developer tickets.
- Drag-and-drop flow builder
- AI router and knowledge-base agents
- Hand-off to your team in the inbox
- Triggers on keywords and new orders
Features
What you get with WhatsApp Chatbot
Visual flow builder
Connect steps on a canvas: send messages, ask questions, branch, wait and jump. Unsaved changes are flagged so nothing gets lost.
Flexible triggers
Start a flow on any new message, on matching keywords, on hot keywords that restart it at any time, or on new and updated ecommerce orders.
Rich messages
Text, images, video, documents, reply buttons, lists, templates, products and locations, all from the same builder.
Questions that fill your CRM
Ask for a name, email, choice, image or location and save the answer straight to a contact field for segments and follow-ups.
AI router and agents
Let AI detect intent and branch the flow, or answer from a knowledge base. Use your own OpenAI, Gemini or Groq keys.
Human hand-off
Assign the chat to an agent or department at any step. The conversation continues in the shared inbox with full history.
Automation that knows when to stop
The best WhatsApp bots answer the easy questions instantly and pass the rest to people. Broadchat makes the hand-off part of the flow, not an afterthought.
- Assign to an agent or department from any step
- Keep a “talk to a person” option in every menu
- Agents see everything the bot collected
- Hot keywords let customers restart at any time
AI where it helps
Use AI to understand free-text messages and to answer from your own content, while keeping structured flows for things like bookings and payments.
- AI router branches on what the customer means, not exact words
- AI agents trained on your knowledge base
- Speech-to-text for voice notes
- Bring your own OpenAI, Gemini or Groq keys
Connected to the rest of your stack
Bots can trigger automations, update contacts and react to store events.
- Order created and order updated triggers for store orders (WhatsApp carts, API and manual orders)
- Automation app steps and webhooks
- Smart wait, goto and variable steps for advanced flows
- Contact fields and tags updated as the chat progresses
How it works
Up and running in a few steps
Step 1: Create a bot
Open Chatbots, create a bot flow and give it a name.
Step 2: Choose a trigger
Start on keywords such as “hi” or “price”, on any new message, or on an order event.
Step 3: Design the conversation
Add messages, questions, AI steps and agent hand-off, then connect them.
Step 4: Switch it on
Save, activate and test it by messaging your number from your own phone.
Use cases
How businesses use it
FAQ and support deflection
Answer delivery, returns and opening-hours questions instantly, day and night.
Lead capture
Qualify leads from ads and your website with a few questions and route them to sales.
Bookings and appointments
Collect preferred dates and details, confirm and remind automatically.
Order status
Send order updates automatically and let customers ask follow-up questions.
Product discovery
Show products and lists in the chat and take customers to checkout.
FAQ
WhatsApp Chatbot: frequently asked questions
Do I need coding skills to build a WhatsApp chatbot?
No. Flows are built on a visual canvas by connecting steps. Advanced options such as webhooks and variables are there when you need them, but not required.
Can the chatbot use AI?
Yes. An AI router step can understand free-text messages and branch the flow, and AI agents can answer from a knowledge base you provide. You can connect your own OpenAI, Gemini or Groq API keys.
Can customers talk to a real person?
Yes. Add an assign-to-agent step anywhere in the flow. The chat moves to the shared team inbox with the full conversation history.
What starts a chatbot?
A flow can start on any new message, when a message matches a keyword, on hot keywords that restart the flow at any time, or on new or updated ecommerce orders. You can limit a bot to specific channels.
Do chatbot messages cost money?
Replies inside the 24-hour customer service window are service messages. Since 1 October 2026 Meta gives each number 1,000 free service messages a month and charges for service messages after that. Template messages are charged per delivered message by category and country.
Can the bot save information to my CRM?
Yes. Question steps save answers to contact fields, and you can update tags and variables as the conversation progresses.
Put your WhatsApp replies on autopilot
See the chatbot builder in a demo, or become a partner and offer it to your clients.