White-label platform
A white-label WhatsApp platform that looks like you built it
Give your clients a full WhatsApp Business API product with your name on every screen, email and invoice. Broadchat runs the software; you own the brand, the pricing and the client relationship.
- Your domain, logo and colours
- Your plans, prices and currency
- Your payment gateways and email senders
- Clients never see our name
Features
What you get with White-label WhatsApp platform
Complete rebranding
Logos for light and dark themes, favicon, colours, login page, custom CSS and your own app name across the customer panel.
Your own domain
Every partner gets a ready panel address. Connect app.yourbrand.com or any domain with a CNAME record from the URL Manager.
Plans and add-ons
Package modules into plans with billing cycles, included limits, hard limits and prices in each currency you sell in.
Your payment gateways
Collect plan payments and wallet recharges through your own Razorpay or Stripe account, UPI or bank transfer.
Your email and SMS senders
Welcome emails, alerts and one-time passwords go out through your SMTP server and SMS gateway, in your name.
Menus, language and currency
Hide, rename or add menu items, choose the panel language and currency, and adjust translations for your market.
What your clients see: only you
The customer panel is brand-neutral by design. On your domain it shows your name, logo and links, and nothing that points back to Broadchat.
- Your login and sign-up pages on your domain
- Your terms and privacy links
- Emails and SMS from your senders
- Support tickets that come to you
- Your panel language and currency
Build or buy?
Building a WhatsApp platform means integrating Meta’s Cloud API and Embedded Signup, handling webhooks at scale, billing, wallets, multi-tenancy, security and constant updates. A white-label platform gets you to market now, and your team stays focused on clients.
- No Meta API integration work
- No servers, queues or databases to run
- New features added to the platform reach your clients automatically
- Tenant-level data isolation and role-based access built in
Run it like your own software business
The partner panel covers the commercial side as well as the product.
- Client accounts, usage and payments in one place
- Client wallets for plans and messaging
- Coupons and messaging rates by country and category
- Sub-agencies and affiliate programs
- Partner API for provisioning
How it works
Up and running in a few steps
Step 1: Apply as a partner
Tell us about your business. Once approved you get a partner panel.
Step 2: Add your brand
Upload logos, pick colours, connect your domain and set your email and SMS senders.
Step 3: Create plans
Choose modules, limits and prices for each plan and set messaging rates for your clients.
Step 4: Sell under your name
Clients sign up on your domain, connect WhatsApp and pay you directly.
Use cases
How businesses use it
Digital marketing agencies
Add WhatsApp marketing and chatbots to your retainers and bill for them as your own product.
SaaS and software companies
Offer WhatsApp messaging alongside your product without building it.
Telecom and SMS resellers
Move existing messaging clients to WhatsApp on a platform with your brand.
Industry specialists
Package WhatsApp for clinics, schools, real estate or retail with ready-made plans and flows.
FAQ
White-label WhatsApp platform: frequently asked questions
What is a white-label WhatsApp platform?
It is complete WhatsApp Business API software that you sell under your own brand. You set the name, domain, look and prices; the platform provider runs and maintains the technology in the background.
Will my clients know the platform is Broadchat?
No. The customer panel shows your branding only. Your clients log in on your domain, receive emails from your sender and see your terms and privacy links.
How is this different from the partner program page?
This page describes what the white-label product includes. The partner program page explains how to join, how partner pricing works and how to estimate your margin.
Can I set my own prices?
Yes. You create plans and add-ons with your own prices, billing cycles and currency, and you set the messaging rates your clients pay. Your margin is the difference between your price and your cost.
Do my clients pay me or Broadchat?
They pay you, through the payment gateways you connect to your partner panel. You pay the platform for the client accounts you resell.
Do I need technical skills?
No coding is needed. Branding, domains, plans, clients and billing are managed from the partner panel. Connecting a custom domain only needs a DNS record.
Launch your WhatsApp brand
Apply as a partner and have your own branded WhatsApp platform ready for clients.