Help center · For marketers and admins
Create a message template
Create a WhatsApp template and submit it to Meta for approval, so you can message customers outside the 24-hour window.
By Broadchat teamPublished 1 min read
WhatsApp only lets businesses start a conversation, or message someone more than 24 hours after their last reply, with a template approved by Meta.
Steps
- Open CRM → WhatsApp Templates and click Create Template.
- Choose the Channel, enter a Template Name (lowercase letters, numbers and underscores, for example
order_update), pick a Category and a Language.- Marketing: offers, announcements and promotions.
- Utility: updates about an existing order, booking or account.
- Authentication: one-time passcodes.
- Optionally add a Header: text (up to 60 characters), image, video or document.
- Write the Body (up to 1,024 characters). Use Add Variable to insert placeholders such as {{1}} for a name or order number, and fill in a sample value for each one. Meta uses the samples during review.
- Optionally add a Footer and up to 10 Buttons: quick reply, visit website, call phone or copy code.
- Check the live preview, then click Submit to WhatsApp. You can also Save as Draft and submit later.
Approval
- The template shows Pending while Meta reviews it, then Approved or Rejected with the reason.
- Click Sync Templates to fetch the latest status and templates created in Meta's WhatsApp Manager.
- Name, category and language cannot be changed after creation. To fix a rejected template, edit its content and use Save & Resubmit.
Broadchat team · Product and partner success team
The people who build and support Broadchat, the white-label WhatsApp Business API platform. We write from what we see while onboarding partners and their clients on the official WhatsApp Cloud API, and we check every article against Meta's current documentation.
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