Templates · Marketing
New product launch message: 22 WhatsApp new arrival and launch announcement samples
Launch and new-arrival messages for shops, D2C brands, restaurants, salons, coaching centres and B2B suppliers, as Meta marketing templates with photo or video headers and as plain WhatsApp Business app texts.
By Broadchat teamPublished 8 min read
Before you submit these templates
- Submit every launch template as Marketing. Announcements of new products and services are marketing in Meta's categorisation guide, whoever you send them to.
- Upload a real product photo, video or PDF as the header sample. Placeholder or blank images look careless to reviewers and customers.
- Keep claims you can prove. "Made in Jaipur with natural dyes" is fine; health or earnings claims ("cures acne", "double your sales") invite rejection under Meta's Commerce Policy.
- Use variables for the product, price and dates with realistic samples, so one approved template covers many launches.
- Add a Stop offers quick reply and remove those contacts from future segments.
- Do not end the body with a variable; close with an action sentence such as "Tap below to see all the photos."
- Name templates by purpose (launch_preorder_open); names cannot be changed later.
The short answer
A new product launch message works when it names the product, shows it (a real photo or a short video), gives the price, says in one line why it is different, and offers one clear action: shop, pre-order, book or reply. Send it to people who opted in to offers and are likely to care, not to every number you have.
Below are 14 WhatsApp Business API launch templates with {{1}} variables, ready to submit to Meta, and 8 plain new-arrival messages for the WhatsApp Business app: product drops, new collections, early access, pre-orders, launch coupons, restaurant menus, new services, new branches, B2B product lines and course batches, in English, Hindi and Hinglish.
Launch messages are always marketing
Meta's template categorisation guide lists announcements of new products, services and features as marketing. There is no utility version of a launch message, even for customers who bought from you before. Plan for three consequences:
- Opt-in for marketing. Send only to customers who agreed to receive offers or updates on WhatsApp. See opt-in best practices.
- Per-user marketing limits. WhatsApp limits how many marketing templates one person receives, based on their engagement; a send that hits the limit fails with error 131049. A launch blast to an unengaged list loses part of its audience. See per-user marketing limits.
- Cost. Every delivered marketing template is charged at Meta's marketing rate for the recipient's country. See WhatsApp API pricing for the current India rate.
If a customer asked you about a product and messaged you in the last 24 hours, you can reply with a normal message inside the customer service window, without a template.
What a launch message needs
| Part | Strong | Weak |
|---|---|---|
| Product | "hand-block-printed cotton bedsheet set" | "our new product" |
| Proof | Real photo or 30-second video header | Text only, or a stock image |
| Price | "₹1,499" | "Affordable prices" |
| Why it is different | "Natural dyes, gets softer with every wash" | "Best quality" |
| Action | One URL button plus a Stop offers quick reply | Three links and no way to opt out |
| Deadline (if real) | "Launch offer ends 15 Nov" | "Hurry, limited time!!!" |
Plain new arrival messages for the WhatsApp Business app
Copy, change the product and price, and send. Personal one-to-one notes, like the boutique and electronics examples, usually get far more replies than a forwarded poster.
1. Boutique: new collection
Hi Pooja, our new winter kurta collection has arrived, 42 pieces from ₹899. I've kept aside two maroon ones in your size M till Saturday if you'd like to see them. Sending photos now.2. Kirana or general store: new item
Namaste Sharma ji, ab hamare yahan organic cold-pressed sarson ka tel bhi milta hai, 1 litre ₹285. Agli delivery ke saath bhejna ho to bata dijiye.3. Restaurant: new dish
Hi Vikram, we've just added smoked makhani pasta to the menu, ₹340. You loved our arrabbiata last time, so thought you'd want to try this. Free garlic bread with it this weekend.4. Electronics shop: new model
Hello Arjun ji, the new Samsung Galaxy model you asked about has reached our shop. ₹24,999 with exchange offer on your old phone. Want me to hold one for you for today?5. Salon: new service
Hi Neha, we've started keratin treatment at Glow Salon. ₹2,999 this month instead of ₹3,999. Since you come in every 6 weeks, maybe try it on your next visit? Reply and I'll block a slot.6. B2B: new SKU to a dealer
Dear Mr Nair, we've started making 5-ply export cartons, dealer price ₹38 a piece for 1,000+. Attaching the spec sheet. Happy to send 20 samples to your Chennai godown this week.7. Status update for all contacts
NEW ARRIVAL: Hand-block-printed bedsheets from Jaipur, double bed set with 2 pillow covers, ₹1,499. Reply to this status to order.8. Coaching: new batch
Dear parents, Bright Minds is starting a JEE Foundation batch for Class 9 from 1 Dec, evenings 5 to 7 pm, maximum 30 students. Fees ₹18,000 for the year. Reply for a free demo class.A simple launch sequence
- Early access (day -2): your best customers by order history, using the early-access template.
- Launch day: everyone who opted in to offers and bought in the category, with the photo or video template.
- Last day of the launch offer: only people who read or clicked the launch message but did not buy.
- After a week: stop. Put the product in your WhatsApp catalogue and let the next campaign mention it.
How to send these
WhatsApp Business app (free, manual). Send the plain messages one to one, post the product as a Status, or use broadcast lists of up to 256 contacts who saved your number; see the broadcast list guide.
WhatsApp Business API (scale and tracking). In Broadchat:
- Create each template in CRM → WhatsApp Templates with the Marketing category and an image, video or document header. Submit at least a day before launch, as Meta's review can take up to 24 hours.
- Add the product to Tools → Catalog if you sell from a WhatsApp catalogue.
- In CRM → Segment, build the audience from tags and purchase history, leaving out contacts who tapped Stop offers.
- Send from CRM → Bulk Campaign, upload the header media, map the variables and schedule for a sensible hour (10 am to 7 pm). Retarget the last-day reminder by campaign status rather than sending to everyone again.
- Connect the quick replies (BOOK, CATALOGUE, Stop offers) to flows in Chatbots → Chatbots so interested buyers reach an agent in CRM → Live Chat.
When the launch item sells out, follow up with the back in stock messages; for the sale that follows, use the sale announcement messages. The WhatsApp message templates guide covers the format rules, and the broadcast best practices cover list hygiene. Agencies running launches for D2C clients can offer this under their own brand with white-label WhatsApp.
Sources
- Template categorization — Meta for Developers, checked 1 November 2026
- Template components — Meta for Developers, checked 1 November 2026
- Template review — Meta for Developers, checked 1 November 2026
- Per-user marketing template limits — Meta for Developers, checked 1 November 2026
Broadchat team · Product and partner success team
The people who build and support Broadchat, the white-label WhatsApp Business API platform. We write from what we see while onboarding partners and their clients on the official WhatsApp Cloud API, and we check every article against Meta's current documentation.
Last updated:
14 product launches and new arrivals templates
Copy the wording, then submit it from CRM → WhatsApp Templates with the sample values shown. Meta reviews every template; approval is never guaranteed.
image header
Hi {{1}}, it is here: our new {{2}} is now available at {{3}}. {{4}}. Tap below to see all the photos and sizes.
- See the product
- Stop offers
New product launch with photo
Marketinglaunch_new_product_imageLanguage: en
Use it when: Launch day, to customers who opted in to offers and bought something similar before.
Variables Variable Meaning Sample {{1}} Customer first name Priya {{2}} Product name hand-block-printed cotton bedsheet set {{3}} Price ₹1,499 {{4}} One line on what makes it different Made in Jaipur with natural dyes, and it gets softer with every wash - Upload a real product photo as the header sample; Meta reviewers and customers both respond better to the actual item.
image header
Hi {{1}}, {{2}} new pieces just arrived in our {{3}} collection, from {{4}}. Sizes go fast in the first week, so take a look today.
- Shop new arrivals
- Stop offers
New arrivals: collection drop
Marketinglaunch_new_arrivals_collectionLanguage: en
Use it when: Fashion, jewellery and home decor brands that drop new stock in batches.
Variables Variable Meaning Sample {{1}} Customer first name Meera {{2}} Number of new pieces 42 {{3}} Collection name winter kurta {{4}} Starting price ₹899 Hi {{1}}, as one of our regular customers you get first look at {{2}} before it goes live for everyone on {{3}}. Early access is open until {{4}}, and the link below is just for you.
- Get early access
- Stop offers
Early access for regular customers
Marketinglaunch_early_access_loyalLanguage: en
Use it when: One to three days before a public launch, to your best customers by purchase count.
Variables Variable Meaning Sample {{1}} Customer first name Arjun {{2}} Product or collection the new Rangoli Home festive lamp range {{3}} Public launch date 20 Nov {{4}} Early access end 19 Nov, 11:59 pm - Build the audience from real order history, not the full list; early access only feels special if it is.
Hi {{1}}, pre-orders for {{2}} are now open at {{3}}. Orders placed before {{4}} ship first, in the first week of December.
- Pre-order now
- Stop offers
Pre-orders open
Marketinglaunch_preorder_openLanguage: en
Use it when: When stock is confirmed but not yet in your warehouse, and you want to measure demand.
Variables Variable Meaning Sample {{1}} Customer first name Rahul {{2}} Product name the Brew Street cold brew concentrate, 1 litre {{3}} Pre-order price ₹649 {{4}} Pre-order cut-off 25 Nov - Give a realistic shipping window and keep it. A missed pre-order date needs a delay message, see the delay apology templates.
image header
Hi {{1}}, to celebrate the launch of {{2}}, use the code below for {{3}} on your first order of it (the code is SERUM15). The launch offer ends on {{4}}, so do not wait too long.
- Copy code
- Shop now
Launch offer with a coupon code
Marketinglaunch_launch_offer_codeLanguage: en
Use it when: Launch week, when you want quick first reviews and repeat buyers for a new product.
Variables Variable Meaning Sample {{1}} Customer first name Neha {{2}} Product name our vitamin C face serum {{3}} Discount 15% off {{4}} Offer end date 15 Nov image header
Hi {{1}}, our new {{2}} menu starts today at {{3}}. Try the {{4}} this week, our chef's favourite. Reply BOOK to reserve a table.
- BOOK
- Stop offers
New menu or dish launch (restaurant)
Marketinglaunch_restaurant_new_menuLanguage: en
Use it when: On the day a new menu or seasonal dish goes live.
Variables Variable Meaning Sample {{1}} Customer first name Vikram {{2}} Menu name winter {{3}} Restaurant name Brew Street Cafe, Koramangala {{4}} Signature dish smoked makhani pasta Hi {{1}}, we have started {{2}} at {{3}}. The introductory price is {{4}} for the first month. Book your slot by replying here or tapping below.
- Book a slot
- Stop offers
New service launch (salon, clinic, studio)
Marketinglaunch_new_service_salonLanguage: en
Use it when: When a salon, clinic, gym or studio adds a new service.
Variables Variable Meaning Sample {{1}} Customer first name Pooja {{2}} Service name keratin hair treatment {{3}} Salon name Glow Salon, Andheri West {{4}} Introductory price ₹2,999 image header
Hi {{1}}, good news: {{2}} opens its new branch at {{3}} on {{4}}. Visit in the opening week and say hello to the team.
- Get directions
- Stop offers
New branch or outlet opening
Marketinglaunch_new_branch_openingLanguage: en
Use it when: One week before and on the opening day, to customers who live near the new branch.
Variables Variable Meaning Sample {{1}} Customer first name Sunita {{2}} Business name Annapurna Sweets {{3}} Branch address Shop 3, Vaishali Nagar main road, Jaipur {{4}} Opening date 22 Nov document header
Dear {{1}}, we have added {{2}} to our range. Dealer price starts at {{3}} for a minimum order of {{4}}. Reply CATALOGUE for the full price sheet and specifications.
- CATALOGUE
- Stop offers
New product line for B2B buyers
Marketinglaunch_b2b_new_product_lineLanguage: en
Use it when: Distributors, manufacturers and wholesalers announcing a new SKU range to dealers who opted in.
Variables Variable Meaning Sample {{1}} Buyer name Mr Nair {{2}} Product line 5-ply corrugated export cartons {{3}} Dealer price ₹38 a piece {{4}} Minimum order quantity 1,000 pieces - Attach the product sheet PDF as the document header so dealers can forward it inside their team.
video header
Hi {{1}}, watch our new {{2}} in action in this 30-second video. It is available now at {{3}} with free delivery in {{4}}. Tap below to order.
- Buy now
- Stop offers
Launch with a short demo video
Marketinglaunch_product_video_demoLanguage: en
Use it when: For products that are easier to show than describe: appliances, gadgets, furniture, cosmetics.
Variables Variable Meaning Sample {{1}} Customer first name Arjun {{2}} Product name Kumar Electronics 5-in-1 air fryer {{3}} Price ₹5,490 {{4}} Delivery area Noida and Ghaziabad - Keep the video under 16 MB, the WhatsApp media limit for video, and show the product in the first three seconds.
Hi {{1}}, admissions are open for our new {{2}} batch, starting {{3}}. Seats are limited to {{4}} students so every student gets attention. Tap below for the syllabus and fees.
- View syllabus
- Stop offers
New course or batch launch
Marketinglaunch_course_new_batchLanguage: en
Use it when: Coaching centres, training institutes and online course creators announcing a new batch.
Variables Variable Meaning Sample {{1}} Student or parent first name Rakesh {{2}} Course name JEE Foundation (Class 9) {{3}} Start date 1 Dec {{4}} Seat limit 30 Hi {{1}}, the launch offer on {{2}} ends tonight at {{3}}. After that it goes back to the regular price of {{4}}, so this is the last chance at the launch price.
- Shop before it ends
- Stop offers
Launch offer: last day reminder
Marketinglaunch_reminder_last_dayLanguage: en
Use it when: Once, on the last day, only to people who opened or clicked the launch message but did not buy.
Variables Variable Meaning Sample {{1}} Customer first name Meera {{2}} Product name the festive lamp range {{3}} End time 11:59 pm {{4}} Regular price ₹1,299 - Retarget by the earlier campaign's status instead of sending to everyone again; repeated sends hurt engagement and Meta's per-user limits.
image header
नमस्ते {{1}} जी, हमारी दुकान में {{2}} आ गई है। कीमत सिर्फ़ {{3}} से शुरू। स्टॉक सीमित है, आज ही देखने आइए या यहीं मैसेज करके ऑर्डर कीजिए।
- ऑफ़र बंद करें
नया प्रोडक्ट लॉन्च (हिंदी)
Marketinglaunch_new_arrival_hiLanguage: hi
Use it when: For customers who chat with you in Hindi. Submit it with the Hindi (hi) language code.
Variables Variable Meaning Sample {{1}} ग्राहक का नाम गुप्ता {{2}} नया प्रोडक्ट नई बनारसी साड़ियों की रेंज {{3}} शुरुआती कीमत ₹2,499 image header
Namaste {{1}} ji, naya maal aa gaya hai: {{2}}. Rate {{3}} se shuru. Dukaan par aaiye ya photo ke liye yahan reply kijiye.
- Photo bhejo
- Stop offers
New stock arrived (Hinglish)
Marketinglaunch_new_stock_hinglishLanguage: en
Use it when: For local shops whose customers write in Roman Hindi. Submit with the English (en) language code.
Variables Variable Meaning Sample {{1}} Customer first name Rakesh {{2}} New product range Sankranti ki patang aur manjha {{3}} Starting price ₹20
Frequently asked questions
How do I write a new product launch message for WhatsApp?
Name the product, show a real photo or short video, give the price, add one line on why it is different and end with one action, such as a Shop now button. For example: "Our new hand-block-printed bedsheet set is here at ₹1,499. Made with natural dyes in Jaipur. Tap below to see the colours."
Is a product launch message a marketing or utility template?
Marketing. Meta treats announcements of new products, services and features as marketing, so you need marketing opt-in and each delivered message is charged at the marketing rate. There is no utility version of a launch announcement.
Can I send a new arrival message to all my contacts?
Only to contacts who agreed to receive offers or updates from you on WhatsApp. Sending to everyone also wastes money on unengaged numbers, and low engagement makes WhatsApp's per-user marketing limits block more of your messages.
What is the best time to send a launch message?
For most Indian consumer businesses, late morning or early evening on the launch day works well, between 10 am and 7 pm. Avoid late night sends. Test two time slots on small segments and keep the one with more clicks for your next launch.
Should I add a discount to a launch message?
Only if it is real and time-limited, such as a launch-week coupon. A copy-code button lets customers copy the code in one tap. Never invent a fake original price; it breaks consumer protection rules and trust.
How do I announce a new product in Hindi on WhatsApp?
Write the template in Devanagari and submit it with the Hindi (hi) language code, or write Hinglish in Roman script and submit it as English (en). This page includes one sample of each.