Templates · Marketing
Google review request messages for WhatsApp: 20 samples that follow Google's rules
Ready-to-copy WhatsApp messages that ask customers for a Google review, with the review-link steps, Google's ban on incentives and review gating, and the Meta category each one falls into.
By Broadchat teamPublished 11 min read
Before you submit these templates
- Submit review requests as Marketing. Meta's category guide treats relationship-building messages as marketing, and Meta can recategorise a review request sent as utility, even after approval.
- Never put a discount, gift, cashback or contest entry in a review request. Google calls incentivised reviews fake engagement and Meta will treat the offer as promotion anyway.
- Send the same request to every customer of that transaction, not only those who said they were happy. Google's policy forbids selectively soliciting positive reviews.
- Do not ask for a star rating or for specific words ("please give 5 stars", "mention Dr Rao"). Google prohibits trying to influence the rating or content.
- Use a URL button with the review link (or a redirect page on your own domain) rather than a link pasted in the body; buttons are tidier and the link is checked once at review.
- Give realistic samples for every variable, such as "Neha" and "AC service on 28 Oct", so the reviewer can read the message as the customer will.
- Send one request and at most one reminder per transaction. Repeated asks lead to blocks and reports, which lower your quality rating.
The short answer
A good Google review request message is short, personal and sent soon after the customer got what they paid for: name the customer, name what they bought or the service they received, ask for an honest review, and give one tap to the review form. Never offer anything in return, never ask only the happy customers, and never ask for five stars. Those three things break Google's review rules and can get reviews removed.
This page gives you 12 WhatsApp Business API templates (with {{1}} variables, ready to submit to Meta) and 8 plain messages you can paste into the WhatsApp Business app, for shops, online stores, home services, clinics, restaurants, salons, coaching centres, CA firms and homestays. Replace the business names and links with your own.
Step 1: get your Google review link
Google gives every Business Profile a link that opens the review box directly. According to Google's Business Profile Help page (checked 30 Oct 2026):
- On a computer, sign in to business.google.com with the account that manages your profile.
- Select Read reviews, then Get more reviews.
- Click Copy to copy the review link. To save the QR code for your counter, right-click it and choose Save image as.
Google notes that the review QR code can only be created in a computer browser, not on a phone. The link itself works on any device.
Google's rules: what you may and may not do
Google's Maps user-generated content policy allows businesses to ask customers for reviews of a genuine experience. It prohibits a business from trying to buy, filter or shape them. In practice:
| You may | You may not |
|---|---|
| Ask every customer for an honest review | Offer a discount, cashback, gift, free service or contest entry for a review |
| Send the link on WhatsApp, receipts, emails or a counter QR code | Ask only customers who said they were happy (review gating) |
| Send one polite reminder | Discourage or prevent negative reviews |
| Reply to every review, good or bad | Ask for a star rating or specific words, such as "mention our doctor" |
| Thank a customer after they posted | Give staff a target number of reviews or a script of what reviews should say |
Offering a reward in exchange for posting, changing or removing a review is listed by Google as fake and misleading content. A "10% off if you review us" message is also a promotion in Meta's eyes, so it fails twice.
Which Meta category these templates fall into
On the WhatsApp Business Platform every template is Marketing, Utility or Authentication. Meta's template categorisation guide lists messages that build the customer relationship as marketing, and says any template that mixes a transactional update with promotional content is marketing. A request to post a public review sits closest to that: it is about your reputation, not about the customer's order. That is why every template on this page is submitted as Marketing.
Meta's utility examples do include collecting feedback on a previous order or engagement. A private question such as "How was your delivery of order #48213? Good / Okay / Poor" with no promotion can be utility; those are on the feedback survey templates page. If you submit a Google review request as utility, Meta may still recategorise it, so plan for marketing pricing and rules: send it only to people who agreed to receive messages from you. For the details, read WhatsApp template categories explained.
Plain messages for the WhatsApp Business app
If you use the free WhatsApp Business app, you do not need templates. Paste one of these into a customer's chat and add your review link. In the app a link works in the text; WhatsApp shows a preview card under it.
1. Kirana or general store (after a home delivery)
Namaste Sharma ji, aaj ka saamaan mil gaya hoga. Agar hamari service aapko theek lagi ho ya kuch sudhaar chahiye, to Google par apna honest review likh dijiye: <your review link>
Dhanyavaad, Shree Ganesh General Store2. Interior designer (after handover)
Hi Priya, it was a pleasure designing your 3BHK in Whitefield. Now that you have settled in, would you share your honest experience of working with Studio Aangan on Google? It helps other homeowners choose a designer.
<your review link>3. Car service centre
Hello Arjun, your Swift is ready and we hope it drives well. If you have a minute, please review your service experience at Speedfix Motors on Google. Good or bad, we read every review.
<your review link>4. Gym or yoga studio (after the first month)
Hi Meera, you have completed your first month at FitZone, well done! If you are comfortable sharing, a quick Google review of your experience so far would help people in Andheri looking for a gym.
<your review link>5. Wedding photographer or event vendor
Dear Rohit and Kavya, thank you for letting us be part of your wedding. Once you have seen the album, we would be grateful for your honest Google review. It helps couples who are planning theirs.
<your review link>6. Real estate broker (after registration or possession)
Congratulations on your new home, Mr Iyer. If our team made the search and paperwork easier, please share your experience on Google. If something could have gone better, tell us that too.
<your review link>7. Thank-you after the customer posts a review
Thank you so much for your review, Neha. We have read it and shared it with the team. If you ever need help with your order, just message us here.8. Reply after a negative review (move it to a private chat)
Hello Arjun, we saw your Google review and we are sorry the technician arrived late. I am the service manager. Could you tell me a convenient time for a call today so we can put this right?Message 8 is a reply to fix the problem, not a request to remove the review. Do not ask the customer to delete or change it, and never offer something in exchange for an edit.
How to send these
WhatsApp Business app (free, manual). Send the plain messages one by one, or to a broadcast list of up to 256 people. Only contacts who have saved your number receive broadcasts. See how to use broadcast lists in the WhatsApp Business app and the WhatsApp Business app setup guide.
WhatsApp Business API (automated, at scale). Outside the 24-hour customer service window you can only start a conversation with an approved template, and each delivered marketing template is charged by Meta: ₹0.8631 per delivered marketing message to India (Meta rate card effective 1 Oct 2026, excl. GST). In Broadchat:
- Create the template in CRM → WhatsApp Templates, category Marketing, with your review link on the URL button. Meta's review can take up to 24 hours.
- To ask a day's customers in one go, open CRM → Bulk Campaign, choose Quick Contacts, upload the list of that day's deliveries or visits, and map the name and product variables.
- To ask automatically, start a workflow in Automations → Workflow from your store or booking system with a Custom Webhook, add a Delay of two or three days, then Send Template Message (V2).
- Send the reminder only to people who did not tap the button: retarget the campaign's recipients who did not reply, a few days later.
Opt-in comes first. Whichever route you use, only message customers who gave you their number and agreed to receive WhatsApp messages from your business, and stop at once when someone replies STOP. Messages to people who never opted in get blocked and reported, which lowers your quality rating. The WhatsApp opt-in best practices explain how to collect consent at the counter, on invoices and on your website.
Timing that works
| Business | When to send the first ask |
|---|---|
| Online store | 2 to 4 days after delivery |
| Home services (AC, RO, pest control) | Same evening as the visit |
| Clinic, lab | A few hours after the visit |
| Restaurant | Next morning |
| Salon, spa | 2 to 3 hours after the appointment |
| Coaching | Last week of the batch |
| CA, lawyer, consultant | When the engagement closes |
These are starting points, not research figures. Watch how many people tap the button for each send time and adjust.
Agencies that manage reviews for local clients can run all of this from one white-label panel under their own brand; see white-label WhatsApp for agencies. For the rules every template follows, the WhatsApp message templates guide is the place to start.
Sources
- Create a Google link or QR code to request reviews — Google Business Profile Help, checked 30 October 2026
- Tips to get more reviews — Google Business Profile Help, checked 30 October 2026
- Google Maps user-generated content policy: prohibited and restricted content — Google, checked 30 October 2026
- Template categorization — Meta for Developers, checked 30 October 2026
- Template components — Meta for Developers, checked 30 October 2026
- Pricing on the WhatsApp Business Platform — Meta for Developers, checked 30 October 2026
Broadchat team · Product and partner success team
The people who build and support Broadchat, the white-label WhatsApp Business API platform. We write from what we see while onboarding partners and their clients on the official WhatsApp Cloud API, and we check every article against Meta's current documentation.
Last updated:
12 review requests templates
Copy the wording, then submit it from CRM → WhatsApp Templates with the sample values shown. Meta reviews every template; approval is never guaranteed.
Hi {{1}}, we hope you are enjoying your {{2}} from Rangoli Home. If you have two minutes, would you share your honest experience on Google? Your review helps other shoppers decide, and we read every one.
Reply STOP to opt out of these messages
- Write a Google review
After an online order is delivered
Marketingreview_ask_after_deliveryLanguage: en
Use it when: Two to four days after the courier marks the order delivered, so the customer has used the product.
Variables Variable Meaning Sample {{1}} Customer first name Neha {{2}} Product bought block-print bedsheet set - Send it to every delivered order in the batch, not only to customers who rated you highly.
Hello {{1}}, thank you for choosing CoolCare for your {{2}}. Our technician {{3}} has marked the job complete. Could you tell other families in Pune about your experience with a short Google review?
- Review us on Google
After a home service visit
Marketingreview_ask_after_service_visitLanguage: en
Use it when: The same evening as an AC, RO, pest control or appliance repair visit, while the work is fresh in mind.
Variables Variable Meaning Sample {{1}} Customer first name Arjun {{2}} Service done split AC service {{3}} Technician first name Sandeep - Naming the technician makes the message personal; it does not ask the customer to mention him, which Google would treat as influencing content.
Dear {{1}}, thank you for visiting Sunrise Clinic today. We would value your honest feedback about your visit on Google. It helps us improve and helps other patients choose a clinic.
- Share your review
After a clinic or diagnostic visit
Marketingreview_ask_clinic_visitLanguage: en
Use it when: A few hours after an outpatient visit or test. Leave out the doctor, test or condition: health details do not belong in a review request.
Variables Variable Meaning Sample {{1}} Patient first name Meera - Do not mention the diagnosis or treatment in the message. Keep it about the visit.
Hi {{1}}, thanks for dining with us at Krishna Rasoi, Indiranagar. If you have a moment, please tell other food lovers what you thought on Google. Good or bad, we want to hear it.
- Rate your visit
After a restaurant visit or order
Marketingreview_ask_restaurant_visitLanguage: en
Use it when: The morning after a table booking or a large takeaway order, for guests who gave their number and agreed to messages.
Variables Variable Meaning Sample {{1}} Guest first name Rahul - "Good or bad, we want to hear it" makes it clear you are not filtering reviews.
Hi {{1}}, it was lovely having you at Glow Salon for your {{2}} today. If you are happy to, please share a quick Google review about your experience. It takes less than a minute from the button below.
- Leave a review
After a salon or spa appointment
Marketingreview_ask_salon_appointmentLanguage: en
Use it when: Two to three hours after the appointment ends.
Variables Variable Meaning Sample {{1}} Client first name Ananya {{2}} Service hair spa Hello {{1}}, congratulations on completing the {{2}} batch at Excel Coaching Classes. Many parents choose a coaching centre by its Google reviews. Would you share your honest experience of the course?
- Review Excel Coaching
After a course or batch ends (coaching)
Marketingreview_ask_course_completionLanguage: en
Use it when: In the week a batch finishes, before results are out, so the review is about the teaching rather than the marks.
Variables Variable Meaning Sample {{1}} Student or parent first name Mrs Gupta {{2}} Course or batch name Class 10 maths crash course - If the student is a minor, send it to the parent's number that gave the opt-in.
Dear {{1}}, thank you for trusting Mehta and Associates with your {{2}} this year. If our work was useful to you, a short Google review would help other business owners find a reliable CA. Thank you for your time.
- Write a review
For a professional firm (CA, lawyer, consultant)
Marketingreview_ask_ca_firm_clientLanguage: en
Use it when: After a filing season or an engagement closes, once the client has their acknowledgement or report.
Variables Variable Meaning Sample {{1}} Client name Mr Agarwal {{2}} Work done GST annual return filing - "If our work was useful to you" is fine; asking only clients you know are happy is not. Send it to every client whose work closed that month.
Hi {{1}}, thank you for staying with us at Hillview Homestay, Munnar. We hope the journey home was smooth. Would you share your experience on Google so other travellers know what to expect?
- Review your stay
After a hotel or homestay checkout
Marketingreview_ask_hotel_stayLanguage: en
Use it when: The day after checkout.
Variables Variable Meaning Sample {{1}} Guest first name Karthik Hello {{1}}, thank you for buying your {{2}} from Sharma Electronics, Lajpat Nagar. Now that it is installed, could you share your experience of our store on Google? Your review helps nearby families shop with confidence.
- Review Sharma Electronics
After an in-store purchase or installation
Marketingreview_ask_showroom_purchaseLanguage: en
Use it when: A day or two after the installation is done, for buyers who gave their number at billing and agreed to WhatsApp messages.
Variables Variable Meaning Sample {{1}} Customer first name Vikram {{2}} Product front-load washing machine Hi {{1}}, a small reminder in case our last message got buried: if you have a minute, we would be grateful for your honest Google review of your {{2}}. This is the only reminder we will send.
- Write a review
One gentle reminder
Marketingreview_reminder_onceLanguage: en
Use it when: Four to seven days after the first request, only to customers who did not tap the button and did not reply.
Variables Variable Meaning Sample {{1}} Customer first name Neha {{2}} Product or service block-print bedsheet set - Promise one reminder and keep the promise. A third ask is where blocks start.
Namaste {{1}} ji, Krishna Sweets se {{2}} lene ke liye dhanyavaad. Agar time ho to Google par apna honest review zaroor likhiye. Isse naye customers ko sahi dukaan chunne mein madad milti hai.
- Google review likhein
Hinglish review request
Marketingreview_ask_hinglishLanguage: en
Use it when: For customers who chat with you in Hinglish. Submit it under English, since the text is in Latin script.
Variables Variable Meaning Sample {{1}} Customer first name Sunita {{2}} Order kaju katli ka gift box नमस्ते {{1}} जी, रंगोली होम से खरीदारी के लिए धन्यवाद। अगर आपको समय मिले तो Google पर अपना सच्चा अनुभव ज़रूर लिखिए। आपका review दूसरे ग्राहकों के बहुत काम आता है।
- Google review लिखें
Hindi review request (Devanagari)
Marketingreview_ask_devanagari_hiLanguage: hi
Use it when: For customers who chose Hindi or write to you in Hindi. More Hindi samples are on the Hindi version of this page.
Variables Variable Meaning Sample {{1}} Customer first name सुनीता - Use a Hindi sample value for the name, so the reviewer sees a consistent message.
Frequently asked questions
How do I write a Google review request message?
Greet the customer by name, mention what they bought or the service they received, ask for an honest review in one sentence, and add your Google review link or a button to it. Keep it under four lines and send it soon after the purchase or visit. Do not offer a reward or ask for a particular rating.
Can I offer a discount for a Google review?
No. Google's policy prohibits offering incentives such as payment, discounts, free goods or services in exchange for a review, and treats such reviews as fake engagement that it can remove. On WhatsApp the offer also makes the template promotional.
Can I send the review link only to customers who rated us 5 stars?
No. Google's policy forbids selectively soliciting positive reviews. Send the review request to every customer of that transaction or time period, whatever their private rating was, and handle complaints separately.
Where do I find my Google review link?
On a computer, open your Business Profile from business.google.com, select Read reviews, then Get more reviews, and click Copy. The same screen offers a QR code, which Google says can only be generated in a computer browser.
Is a Google review request a marketing or utility template on WhatsApp?
Treat it as marketing. Meta lists relationship-building messages as marketing and can recategorise templates after approval. A private, offer-free feedback question about a specific order can be utility, but a request to post a public review is safest submitted as marketing.
How many times should I ask for a review?
Once, plus at most one reminder four to seven days later for people who did not respond. Asking more often annoys customers, leads to blocks and reports, and can lower your WhatsApp quality rating.
Can I send review requests from the WhatsApp Business app for free?
Yes. Messages sent from the WhatsApp Business app are not charged. You send them one by one or to broadcast lists of up to 256 contacts, and only people who saved your number receive broadcasts. For automatic sends after every order, use the WhatsApp Business API with an approved template.