Comparison
Broadchat vs Gallabox: AI sales agents or a white-label WhatsApp platform?
Gallabox is an AI-agent platform for sales-led teams with voice and SSO at the top end; Broadchat is a white-label panel for agencies. What each costs, who each suits, with sources.
By Broadchat teamPublished 6 min read
In short
Gallabox is built for sales-led businesses: AI agents on WhatsApp, Instagram, web and voice, lead pipelines, appointment booking and, at Enterprise, SSO and on-prem options. Plans are billed quarterly or yearly (no monthly option), Basic is capped at three users, and its India rate card sits about 15% above Meta's rates. We found no white-label offer. Broadchat suits agencies that want to resell WhatsApp under their own brand; Gallabox suits companies that want AI-led selling and are buying for themselves.
Verdict
Pick Gallabox if you are a real-estate developer, education company or clinic chain whose WhatsApp is a sales funnel: its AI agents qualify leads, book appointments and, on Advanced, handle voice calls, and Enterprise adds SSO/SAML and private-cloud options that larger IT teams ask for. Budget for quarterly billing, the 3-user hard cap on Basic and a message rate card above Meta's. Pick Broadchat if you are an agency or software company that wants to package WhatsApp for many clients under its own name, with its own plans, wallets and margins. Gallabox's own pages describe no white-label product, so for reselling under your brand the two do not really compete.
Choose Broadchat if
Agencies, resellers and SaaS companies that want to sell a branded WhatsApp panel with campaigns, chatbots, inbox and CRM to many clients.
Choose Gallabox if
Sales-led businesses (real estate, education, healthcare, auto) buying for themselves that want AI agents, voice and lead pipelines, and can commit to quarterly billing.
Feature comparison
| Feature | Broadchat | Gallabox |
|---|---|---|
| Buying | ||
| Published self-serve plans | No: sold through partners, quoted on request | Yes: Basic, Essential, Advanced; Enterprise custom |
| Monthly billing | Yes, or quarterly, half-yearly, yearly | No: quarterly or yearly (25% off) |
| Free start | Partner can offer a 3, 5 or 7-day free plan | Free sign-up, no card, 500 AI credits |
| Team | ||
| Users included | Set per plan by the partner | Basic 3 (hard cap), Essential 6, Advanced 10; extra users ₹1,200 or ₹1,500/month |
| Automation | ||
| Chatbot flows | Visual builder, flow count set by partner plan | 5 active flows on Basic, 20 on Essential, up to 100 on Advanced |
| AI | ||
| AI agents on WhatsApp | Yes, instruction-based AI agents and AI steps in chatbots | From Essential; web AI agents on Basic |
| AI voice agents | No | Advanced plan (WhatsApp and phone) |
| Marketing | ||
| Click-to-WhatsApp ad trigger / attribution | Ad trigger in chatbots; Conversions API event step | CAPI and ads attribution from Essential |
| Commerce | ||
| Catalog and payments | Catalog store, Shopify, WooCommerce; Razorpay or PayU WhatsApp payments | Catalog and payments on all plans |
| Security | ||
| SSO / SAML | Not available; 2FA (TOTP) and session control | Enterprise |
| On-prem or private cloud | No | Enterprise option |
| Platform | ||
| WhatsApp Business app coexistence | Yes | Not stated on the pages we checked |
| Partners | ||
| White-label under the partner's brand | Yes | Not found on Gallabox's site |
| Partner sets client prices and messaging markup | Yes | Not applicable |
Pricing compared
| Cost | Broadchat | Gallabox |
|---|---|---|
| Entry plan | Quoted per client account | Basic ₹2,999/month billed quarterly; ₹2,399 billed yearly |
| Mid and top plans | Starter, Growth and Enterprise partner tiers, quoted | Essential ₹6,999 (₹5,599 yearly); Advanced ₹16,999 (₹13,599 yearly); Enterprise custom |
| Extra users | Per the partner's plan | ₹1,200/month on Essential, ₹1,500/month on Advanced; none on Basic |
| Meta message charges | Client wallet at rates the partner sets over Meta's base rate | Gallabox rate card, about 15% above Meta's India rates (our arithmetic); Enterprise 5% off templates |
Information about Gallabox comes from its public website and documentation, checked on . Products and prices change; check the linked sources before you decide. Gallabox is a trademark of its owner, used here only to identify the product.
Two different jobs
Broadchat vs Gallabox comes down to what you are hiring the software to do. Gallabox describes itself as an omnichannel AI agent platform that captures, qualifies and nurtures leads across WhatsApp, Instagram, web chat and voice. Broadchat is a white-label WhatsApp Business API platform that agencies sell to their own clients under their own brand. A Pune property developer choosing for its own sales floor is Gallabox's buyer; a Pune marketing agency that wants to sell WhatsApp to thirty developers is Broadchat's.
We make Broadchat. We checked Gallabox's pricing page, home page and India rate card on 12 Oct 2026 and quote them as written.
Where Gallabox is strong
- AI across channels. AI agents on WhatsApp and Instagram from Essential, an inbox copilot, and AI voice on WhatsApp and phone calls on Advanced. Broadchat has AI agents and voice-note transcription but no voice agent.
- Sales tooling. Lead pipelines, appointment booking and dynamic forms on Advanced, plus drip campaigns and ads attribution from Essential.
- Enterprise IT boxes ticked. SSO/SAML, uptime SLA and on-prem or private-cloud options at Enterprise. Broadchat offers 2FA and session control but no SSO.
- Clear limits. Each tier states its users, AI credits and active flows, so you know when you will need to upgrade.
What to budget for on Gallabox
There is no monthly plan: the shortest commitment is a quarter, so Basic costs ₹8,997 up front plus GST before any messages. Basic is capped at three users and five active flows; a fourth agent means Essential. On the message side, Gallabox's India rate card (effective 1 Oct 2026) lists marketing, utility and authentication prices that work out about 15% above Meta's India rate card by our calculation; the page does not describe it as a markup. Enterprise customers get 5% off template messages. For how Meta's own per-message charges work, see WhatsApp API pricing.
Where Broadchat differs
On the client side, Broadchat covers campaigns (including repeating schedules, retargeting by status and Rocket campaigns across several numbers), a shared inbox with the 24-hour window shown on every chat, a CRM with Kanban boards and custom fields, a visual chatbot builder with 12 trigger types, WhatsApp Flows, ecommerce for Shopify and WooCommerce, and coexistence for numbers that stay on the WhatsApp Business app.
The real difference is the partner layer. An agency puts its own logo and domain on the panel, sets plans and add-ons, sets its own markup over Meta's base rate for each country and category, and collects client payments through its own gateway. That is the part Gallabox does not offer; its site mentions partnership but describes no white-label product. If you are weighing a reseller business, start with how to start a WhatsApp reseller business.
A worked example
Sunrise Clinic, a three-branch clinic in Indore, wants appointment reminders, a booking bot and five front-desk users. On Gallabox that means Essential (six users) at ₹6,999 a month billed quarterly, with AI agents and appointment booking needing Advanced. Through a Broadchat partner, the clinic pays whatever plan the partner sets, and the partner handles setup. Neither price is right or wrong; the point is to compare the full quarterly cost, including Meta's charges, against the help you get.
When to choose which
- Choose Gallabox if AI voice, SSO or an on-prem option is a hard requirement, or your WhatsApp is mainly a sales pipeline.
- Choose Broadchat if you are building a WhatsApp business for clients under your own brand, or you want monthly billing through a local partner.
Sources
- Gallabox pricing — Gallabox, checked 12 October 2026
- Gallabox WhatsApp rate card — Gallabox, checked 12 October 2026
- Gallabox home page — Gallabox, checked 12 October 2026
- Pricing on the WhatsApp Business Platform — Meta for Developers, checked 12 October 2026
Broadchat team · Product and partner success team
The people who build and support Broadchat, the white-label WhatsApp Business API platform. We write from what we see while onboarding partners and their clients on the official WhatsApp Cloud API, and we check every article against Meta's current documentation.
Last updated:
Frequently asked questions
Does Gallabox offer white-label or reseller plans?
We found no white-label product on Gallabox's site on 12 Oct 2026. Third-party sources mention reseller and affiliate commissions, but Gallabox's own pages did not describe a branded panel for partners.
Can I pay Gallabox monthly?
No. Gallabox's pricing page offers quarterly billing and yearly billing at 25% off. Broadchat partners can bill clients monthly, quarterly, half-yearly or yearly.
Does Gallabox mark up Meta's WhatsApp charges?
Gallabox publishes its own India rate card. Its marketing, utility and authentication prices are about 15% higher than Meta's India rate card effective 1 Oct 2026, by our arithmetic. Enterprise customers get 5% off template messages.
Does Broadchat have AI voice agents like Gallabox?
No. Broadchat has instruction-based AI agents for WhatsApp chat, AI steps in chatbots and voice-note transcription, but not voice calling agents.