Comparison · Nigeria
WhatsApp API providers in Nigeria compared: naira plans, dollar fees and how Meta's charges are passed on
A side-by-side of WhatsApp Business API options a Nigerian business or reseller is likely to shortlist: naira and dollar plans, setup fees, how Meta's message charges are billed, payment methods and who each provider suits.
By Broadchat teamPublished 7 min read
In short
Providers selling the WhatsApp Business API in Nigeria split into naira-priced inbox platforms and dollar-priced developer APIs. Siteti lists naira plans of ₦46,400, ₦94,400 and ₦638,400 a month and says it passes Meta's fees through at cost; Termii lists US$50 a month per WhatsApp Business Account; Africa's Talking lists a US$85 setup fee and US$50 monthly maintenance; Yournotify's pricing page uses plans plus usage credits, and a post on its site says plans start at ₦20,000 a month. Broadchat is sold through Nigerian partners who set their own naira prices.
Key takeaways
- Siteti's pricing page lists Starter at ₦46,400, Growth at ₦94,400 and Pro at ₦638,400 a month, a free Sandbox, and Meta's fees passed through at cost.
- Termii lists a WhatsApp Business Account at US$50 a month per account, billed in US dollars, with messages billed per transaction.
- Africa's Talking lists a US$85 setup fee and US$50 monthly maintenance, with its own per-message prices and a separate Nigeria row.
- Yournotify sells plans plus usage credits across email, SMS and WhatsApp; a post on its site says plans start at ₦20,000 a month.
- Broadchat publishes no end-customer price in Nigeria: partners set plan prices and messaging rates, and partner costs are quoted on request.
Information about other providers comes from their own public websites, checked on . Products and prices change; check the linked sources before you decide. Product names are trademarks of their owners, used only to identify them.
How we compared
We read each provider's own website on 2 November 2026 and quote only what it publishes there. Where a site did not say something, the table says 'Not stated'. We do not quote providers' per-message prices, which change often and mix Meta's charge with the provider's own; compare those yourself against Meta's rates for Nigerian numbers. We checked from outside Nigeria, and some sites show prices by visitor location, so open each linked page before you decide.
The shortlist
| Siteti | Termii | Africa's Talking | Yournotify | Broadchat | |
|---|---|---|---|---|---|
| Plan or platform fee | ₦46,400 (Starter), ₦94,400 (Growth), ₦638,400 (Pro) a month; free Sandbox | US$50 a month per WhatsApp Business Account | US$50 monthly maintenance | Plans plus usage credits; 'from ₦20,000 a month' in a post on its site | Set by the partner, in naira |
| Setup fee | None mentioned | Not stated | US$85 | Not stated | Set by the partner |
| Meta message charges | Passed through at cost, no markup, per its pricing page | Billed per transaction; rates vary by destination | Per message at its own prices, with a Nigeria row | Usage credits | Prepaid wallet at rates the partner sets over Meta's base rate |
| Billing currency and payment | NGN or USD; Paystack, Flutterwave, Nigerian debit card or bank transfer | USD in every region | USD | Naira billing for African businesses | Naira, through the partner's own Paystack, Flutterwave or bank account |
| Team inbox | 5 users (Starter), 10 (Growth), unlimited (Pro) | Not stated on the pricing page | No; it is an API | Part of its marketing suite | Yes, on every plan the partner sells |
| Other channels | WhatsApp-focused CRM | SMS, email, fraud signals | SMS, USSD, voice, airtime | Email, SMS, voice, push, in-app | WhatsApp and website chat |
| White-label for resellers | Not stated | Not stated | Not stated | Not stated | Yes: your brand, domain, naira plans and billing |
Siteti
Siteti is a WhatsApp CRM aimed at Nigerian businesses. Its pricing page lists a free Sandbox limited to 10 active test contacts, then Starter at ₦46,400 a month, Growth at ₦94,400 and Pro at ₦638,400, with 6% off for yearly billing. The shared team inbox grows from 5 users on Starter to 10 on Growth and unlimited on Pro. Siteti says customers can pay in naira or dollars by Paystack, Flutterwave, a Nigerian debit card or bank transfer, that there is no extra service fee, and that it passes WhatsApp's own charges through at cost with no markup. It also offers help with the green-tick application for business and enterprise customers. The page does not say whether VAT is included.
Best for: a Nigerian SME that wants a ready inbox and CRM, a published naira price and Meta's charges with no markup.
Termii
Termii is a messaging API company; its pricing page covers SMS, WhatsApp and email messaging and fraud-check signals, and lists a WhatsApp Business Account at US$50 a month per account under its Signals product, billed in US dollars in every region. WhatsApp, SMS and email messages are billed per transaction at rates that vary by destination and channel, and the page asks you to contact sales for those.
Best for: fintechs and developers who already send OTPs or SMS through Termii and want WhatsApp in the same API account.
Africa's Talking
Africa's Talking is a developer platform for SMS, USSD, voice and airtime across Africa. Its WhatsApp page lists a US$85 setup fee and US$50 monthly maintenance, plus its own per-message prices for marketing, utility, authentication and service messages, with a separate row for Nigeria alongside Rest of Africa, South Africa and Egypt. It is an API: you build the inbox and chatbot on top or buy them elsewhere.
Best for: software teams that already use Africa's Talking for USSD or SMS in Nigeria and want one supplier for all channels.
Yournotify
Yournotify is a marketing platform covering email, SMS, WhatsApp, voice, push and in-app messages. Its pricing page describes choosing a plan and then adding usage credits per channel, with local billing for African businesses; the plan amounts did not display when we checked. A post on its own blog says its plans begin at ₦20,000 a month and can be paid in naira. Ask Yournotify which plan includes the WhatsApp Business API and what its WhatsApp credits cost.
Best for: businesses that want WhatsApp as one channel inside a wider email and SMS marketing tool, paid in naira.
Broadchat
Broadchat is a white-label platform on the official Cloud API, sold in Nigeria only through local partners: bulk-SMS companies, web hosts, ISPs and agencies, who set their own naira plan prices and messaging rates and collect through their own payment accounts. A business gets campaigns, a shared inbox, a visual chatbot builder, CRM, Shopify and WooCommerce connections and coexistence for numbers that stay on the WhatsApp Business app. A partner gets its own branding and domain, naira plans and weekly messaging margin settlement, on a prepaid partner wallet. Partner costs are per client account and quoted on request, so there is no public naira price to show here.
Where Broadchat is weaker: no public end-customer price; no built-in Paystack, Flutterwave or bank integration, so payment links come from your own accounts; no SMS, USSD or voice, so a business that needs those keeps its SMS supplier; no Yoruba, Hausa or Igbo panel translation; and support comes from your partner, not a Nigerian office of Broadchat. If one of those matters most, a provider above may suit you better.
Best for: Nigerian companies that want to sell WhatsApp under their own brand, and the businesses they serve. See the white-label WhatsApp API for Nigeria.
How to choose
- Price a real month in naira. Count your utility, marketing, authentication and service messages, price them at Meta's Nigeria rates, convert at the exchange rate the provider uses, then add its plan, setup fee and any markup.
- Check the currency risk. A dollar plan costs more every time the naira weakens; a naira plan moves the risk to the provider, who may re-price. Ask how often prices change.
- Count seats and limits. Inbox users, contacts and automation limits decide which plan you need, not the headline price.
- Ask whose Meta account it is. Your WhatsApp account should sit in your own Meta business portfolio, so you can move provider later without losing the number, display name or templates.
- Ask how you pay. Paystack, Flutterwave, card or bank transfer; naira or dollars; VAT included or added.
Whatever you choose, it should connect your number through Meta's Embedded Signup on the Cloud API. A service that asks you to scan a WhatsApp Web QR code is not the official API. The basics are on WhatsApp Business API in Nigeria.
Other editions of this page
Sources
- Siteti pricing (WhatsApp CRM plans in NGN) — Siteti, checked 2 November 2026
- Termii pricing (WhatsApp Business Account fee) — Termii, checked 2 November 2026
- Africa's Talking WhatsApp API (setup, maintenance and per-message fees) — Africa's Talking, checked 2 November 2026
- Yournotify pricing (plans and usage credits) — Yournotify, checked 2 November 2026
- Top WhatsApp API providers in Nigeria (Yournotify plan starting price) — Yournotify, checked 2 November 2026
- Pricing on the WhatsApp Business Platform — Meta for Developers, checked 1 November 2026
Broadchat team · Product and partner success team
The people who build and support Broadchat, the white-label WhatsApp Business API platform. We write from what we see while onboarding partners and their clients on the official WhatsApp Cloud API, and we check every article against Meta's current documentation.
Last updated:
Frequently asked questions
Which WhatsApp API provider in Nigeria is cheapest?
It depends on how you send. Of the published fees we found on 2 Nov 2026, Siteti's free Sandbox and Yournotify's stated ₦20,000 starting plan were the lowest entry points, and Termii and Africa's Talking charge US$50 a month on the API side. Price your own month at Meta's rates plus each provider's fees before deciding.
Is there a WhatsApp API provider that bills in naira?
Yes. Siteti lists naira plans and accepts Paystack, Flutterwave and bank transfer, and Yournotify describes naira billing. On Broadchat, Nigerian partners bill their clients in naira through their own payment accounts. Meta itself prices Nigerian messages in US dollars.
Can I switch providers without losing my number?
Usually yes, if the WhatsApp account sits in your own Meta business portfolio: you give the new provider access, and the display name and approved templates stay with the account. If a provider created the account in its own portfolio, ask how it will hand it over before you sign.
Are these providers all on the official WhatsApp API?
All five describe a WhatsApp Business API service connected to Meta's platform on their own sites. A tool that works by scanning a WhatsApp Web QR code is not the official API and puts the number at risk of a ban.