White-label WhatsApp API for Malaysian hosting companies, agencies and SMS resellers

Who this is for in Malaysia

Malaysian businesses already buy their domain, hosting, email and SMS credits from someone they trust. If that someone is you, WhatsApp is the next product they will ask for. This page is for:

• Web hosting companies that sell shared hosting, domains and business email to SMEs and want a recurring add-on that is not another disk-space plan.
• Digital and social media agencies in the Klang Valley, Penang or Johor that already run Facebook and Instagram ads for clients and want to own what happens after the click.
• SMS and bulk-messaging resellers whose clients are moving transactional alerts and promotions from SMS to WhatsApp.
• Shopify and WooCommerce developers who build stores and want order and delivery messages to be part of the package.

It is not the right fit if you want a one-off setup fee and no ongoing relationship: WhatsApp needs template approvals, opt-in lists and someone to call when the messaging limit or quality rating changes. Partners who do well treat it as a managed service.

What carries your brand

Two things are not yours to brand: Meta's Embedded Signup window, which is Meta's own screen, and the WhatsApp messages themselves, which carry your client's own display name.

How the money works

There are three flows, and it helps to keep them apart when you price:

1. Your clients pay you. You create plans in RM in the partner panel (for example a Starter plan with 2 team members and a Pro plan with 5) and collect payment through your own Stripe account (cards) or by bank transfer with proof of payment. Your own payment gateways, custom domain and own email and SMS senders are part of the Growth and Enterprise partner plans.
2. You pay Broadchat. You pay a cost price per client account for each billing cycle (monthly, quarterly, half-yearly or yearly), debited from your prepaid partner wallet when a client buys or renews. You top up the partner wallet by bank transfer, or by card through Stripe where it is enabled for your account. The cost price depends on volume, billing cycle and modules, so it is quoted on request; ask which currency your partner wallet is billed in.
3. Messaging passes through wallets. Each client prepays a messaging wallet at the rates you set, as a percentage or flat markup over Meta's base rate for each country and category. Your margin (your rate minus Meta's base rate) is settled into your main partner wallet every week, early on Monday morning Malaysia time.

A worked example (illustrative only)

Say Farid runs a hosting company in Shah Alam and signs 20 SME clients on a WhatsApp plan he prices at RM180 a month. His platform cost is whatever Broadchat quotes him per client account; for the example, call it C. His monthly subscription margin is 20 × (RM180 − C). On top of that, if his clients together send 30,000 utility messages to Malaysian numbers and he charges RM0.0700 per delivered utility message against Meta's RM0.0564 (Meta rate card effective 1 Oct 2026), the messaging margin is 30,000 × RM0.0136 = RM408 a month. These numbers are made up to show the arithmetic, not a forecast; the reseller profit calculator lets you try your own.

Hosting companies: how it fits next to your billing system

Many Malaysian hosts run their storefront and invoicing on a billing system such as WHMCS. Broadchat has no WHMCS module today. What works now:

• Sell WhatsApp as its own product with your own plans in the Broadchat partner panel; clients sign up on your branded panel address.
• Or, if you want one invoice from your existing system, take payment there and give the client access in the partner panel. Enterprise partners get the Partner API, which lists your client accounts, returns a client's wallet balances and recent transactions, and moves balance from your partner wallet into a client's wallet, so a developer can keep wallet top-ups in step with invoices paid in your system.

Put the WhatsApp product next to business email and SMS in your catalogue, not next to hosting plans; the buyer is the same person who buys SMS credits.

Onboarding a Malaysian client

1. Check the business details. The client's legal name as on SSM, a website on HTTPS that shows that name, and a phone number that will be the WhatsApp number.
2. Create the client account in your partner panel and assign a plan.
3. Connect the number with the client through Embedded Signup, inside the client's own Meta business portfolio. See getting the WhatsApp Business API in Malaysia for the verification documents.
4. Write the first templates together: an order or booking confirmation (utility), a reminder (utility) and one opted-in promotion (marketing), in Malay, English or Chinese as their customers prefer.
5. Import the opted-in contacts with a tag recording where consent came from, to satisfy WhatsApp's policy and the client's PDPA obligations.
6. Watch the first two weeks: quality rating, template status and the messaging limit, which starts at 250 people a day for a new portfolio.

What you should know before you sign up

• Broadchat is not a Meta Business Solution Provider; numbers are connected through Meta's Embedded Signup and messages go through the Cloud API.
• The panel is available in 23 languages, including English, Chinese and Tamil; there is no Bahasa Malaysia translation yet.
• Built-in WhatsApp payment collection is not available for Malaysia; clients add a payment link from their own provider to a template button.
• Meta decides template approval, verification, display names and messaging limits. Nobody can promise them, and you should not either.

The global partner program page lists every partner feature, and WhatsApp Business API in Malaysia is the page to send end clients who want to understand what they are buying.