Alternatives
10 best Wati alternatives in India for 2026, with prices from each vendor's own page
Ten Wati alternatives for Indian businesses and agencies, with plan prices, free trials, user limits and Meta-fee markup taken from each vendor's own pages on 1 Nov 2026.
By Broadchat teamPublished Updated 15 min read
In short
Wati's India plans start at ₹2,699 a month billed quarterly (Growth, 3 users, no extra seats) and go to ₹16,799 for Business. The strongest Wati alternatives in India depend on what pushes you away: Interakt for unlimited agents, Pabbly Chatflow or Getgabs for Meta's rates with 0% markup, AiSensy for a free plan and 5 agents from ₹1,500 a month, Gallabox for AI sales agents, and Broadchat if you are an agency that wants to resell WhatsApp under its own brand.
What to compare
- Total monthly cost for your real number of agents, including extra seats and add-ons such as chatbots, AI credits or automation triggers.
- What you pay per message: Meta's rate passed through, or the platform's own price list, and whether the markup is stated.
- Shortest billing cycle you can buy (monthly, quarterly or yearly) and the trial or free plan before you commit.
- Whether the chatbot builder, team inbox, API and webhooks are in your plan or only on higher tiers.
- Integrations you use today, especially Shopify, WooCommerce, Razorpay and your CRM, and whether they cost extra.
- For agencies: a white-label panel on your own domain, who sets client prices and who collects client payments.
- How easily you can leave: your number and templates stay in your Meta business portfolio, but chatbots must be rebuilt.
The alternatives
1. Interakt
WebsiteBest for: Indian teams with many agents who want WhatsApp and Instagram on one flat plan
A WhatsApp and Instagram engagement platform from the Jio Haptik group. Every paid plan includes unlimited agents, which is the clearest difference from Wati's per-seat model. Growth adds catalogs, native payments and public APIs; Advanced adds branching chatbot flows with API calls, auto-assignment and advanced webhooks. Its partner programme includes an ISV white-label track.
Strengths
- Unlimited agents on Growth, Advanced and Enterprise
- WhatsApp and Instagram in one plan from Growth
- Monthly billing available; 8% off quarterly and 20% off yearly
- Enterprise plan states "No Markup Charges" on templates
Watch out for
- Its own India message prices sit about 10-12% above Meta's on marketing and more on utility below Enterprise (our arithmetic)
- AI Agents (₹3,000 a month) and Sales CRM (₹2,499 a month with 5 sales seats) are paid add-ons
- Branching chatbot flows need the Advanced plan; trial length is not stated
Pricing: Growth ₹2,799 and Advanced ₹3,799 a month (+taxes), 8% off quarterly, 20% off yearly; Enterprise on request. AI Agents add-on ₹3,000 a month with 100 free AI messages, then ₹0.50 for each AI message.
2. AiSensy
WebsiteBest for: Small businesses that want a free plan, 5 agent seats and a low entry price
A WhatsApp marketing platform with a Free Forever plan and five paid tiers. Basic and Pro include five agent seats and unlimited contacts; the drag-and-drop Chatbot Builder and the AI Agent Builder are sold as add-ons. AiSensy publishes its own India message prices on its pricing page and offers a white-labelled version of the platform for partners.
Strengths
- Free Forever plan and ₹50 of starting message credits
- Basic plan includes 5 agent seats, against 3 on Wati Growth
- Click-to-WhatsApp Ads Manager and unlimited contacts on every plan
- White-label partner offer with custom domain, logo and your own pricing
Watch out for
- Listed India message prices are about 26% above Meta's rate card (our arithmetic)
- Chatbot Builder (₹2,500 a month) and AI Agent Builder (₹1,350 a month) cost extra
- Campaign scheduler, click tracking and APIs start on Pro, not Basic
Pricing: Basic ₹1,500, Pro ₹3,200, Premium ₹9,100, Unlimited ₹45,000 a month; Enterprise custom. 5% off quarterly, 10% off yearly. Extra agents ₹750 a month each.
3. Gallabox
WebsiteBest for: Sales-led teams in real estate, education and healthcare that want AI agents and voice
An omnichannel AI agent platform for WhatsApp, Instagram, web chat and voice. Plans state their user caps, active chatbot flows and monthly AI credits clearly (500, 2,000 and 8,000 from Basic to Advanced). It bills quarterly or yearly only, and its WhatsApp rate card is published in its documentation.
Strengths
- 7-day trial with no card and 500 AI credits
- Extra users and extra WhatsApp numbers priced in INR on Essential and Advanced
- AI voice and up to 100 active flows on Advanced; SSO and private-cloud options at Enterprise
Watch out for
- No monthly billing: quarterly is the shortest cycle
- Basic is hard-capped at 3 users and 5 active flows, the same user cap as Wati Growth
- Rate card about 15% above Meta's India rates (our arithmetic); no white-label offer found
Pricing: Billed quarterly: Basic ₹2,999, Essential ₹6,999, Advanced ₹16,999 a month; billed yearly ₹2,399, ₹5,599, ₹13,599. Extra user ₹1,200 (Essential) or ₹1,500 (Advanced) a month.
4. Pabbly Chatflow
WebsiteBest for: Cost-conscious businesses that want Meta's rates with no markup and unlimited team members
A WhatsApp inbox, broadcast and chatbot tool from Pabbly that states 0% markup on Meta's fees and shows Meta's India rates on its page. Paid plans include unlimited team members and chatbots, with credits per month for outgoing messages and one-time lifetime plans for buyers who prefer not to subscribe.
Strengths
- "0% Markup Fees": you pay Meta's official rate
- Free plan with 2 WhatsApp numbers and 100 credits a month
- Unlimited team members on paid plans; lifetime plans and a 30-day refund guarantee
Watch out for
- Monthly credit allowances to track (for example 10,000 on Standard billed yearly)
- Team members are not included in the Free plan
- No white-label or reseller panel found
Pricing: Free ₹0. Billed yearly: Standard ₹1,499, Pro ₹3,079, Unlimited ₹6,249 a month. Lifetime from ₹23,399 one-time.
5. Getgabs
WebsiteBest for: Very small budgets, and small resellers that want a branded panel with no markup
A low-cost WhatsApp and Instagram platform that states 0% markup on Meta's fees and includes free setup and onboarding on all plans. Its partner page describes a white-label reseller panel under your own brand, logo and domain, with tiered reseller discounts.
Strengths
- Lowest published INR entry price in this list: ₹699 a month
- "0% Markup" stated on every plan
- White-label reseller panel available
Watch out for
- Basic plan inbox is admin-only, with no extra users
- Basic plan API limited to 20 calls a minute and 30,000 calls a month
- Free trial not mentioned on the pricing page
Pricing: Basic ₹699 a month (₹6,990 a year), Plus ₹1,499 (₹14,990 a year), Pro ₹4,499 (₹44,990 a year).
6. DoubleTick
WebsiteBest for: Sales teams that want AI agents in every plan and prefer a guided demo-led purchase
A WhatsApp CX suite with an AI agent builder, bot and workflow builder, broadcast and voice campaigns, a unified inbox for many numbers and an SDK to embed it in a CRM. Its pricing page names Starter, Pro and Enterprise plans and says AI agents are built into every plan, but does not show prices.
Strengths
- AI agents included in every plan
- Help with Facebook verification and onboarding; 24x7 chat support
- Pro plans get a shared account manager
Watch out for
- No free trial: "We don't offer a free trial"
- Plan prices are not shown on the pricing page
- No white-label offer found; its partner page describes referral and partner tracks
Pricing: Starter, Pro and Enterprise; prices not stated on the pricing page (book a demo). Message charges vary by country.
7. Zoko
WebsiteBest for: Shopify D2C brands that are comfortable paying in US dollars
A WhatsApp commerce platform with a Shopify focus. You pay Meta's messaging fees directly to Meta, and Zoko adds its own fee per conversation on lower volumes, which falls to zero for the first 5,000 or 100,000 conversations on higher plans.
Strengths
- Meta fees paid directly to Meta at Meta's rate card
- Unlimited agents on Starter with no seat fee
- 7-day free trial, no contracts, cancel anytime
Watch out for
- Priced in US dollars
- Starter adds Zoko's own $0.015 markup on all conversations
- Extra agents on Plus and Elite cost $15 and $12 each a month
Pricing: Starter $49.99, Plus $79.99, Elite $139.99 a month. Plus: first 5,000 conversations with no Zoko markup; Elite: first 100,000.
8. Gupshup
WebsiteBest for: Developers and enterprises building their own WhatsApp integration at high volume
A large conversational messaging platform with a self-serve WhatsApp API and an enterprise sales track. The self-serve plan has no subscription: Gupshup bills Meta's fee at actuals plus its own small fee for each message. It runs a large ISV partner programme for software companies.
Strengths
- No monthly subscription on self-serve
- Meta's message fee billed at actuals
- ISV partner programme for software companies
Watch out for
- Developer-oriented; no team inbox or CRM plans shown on the pricing page
- Adds $0.001 for each message on top of Meta's fee
- Free trial not stated
Pricing: Self-serve: no subscription; a standard $0.001 USD fee for each message, with Meta's fee billed at actuals. Enterprise via sales.
9. QuickReply.ai
WebsiteBest for: Brands that want WhatsApp alongside RCS and SMS, and agencies wanting a tiered white-label
An omnichannel engagement platform covering WhatsApp, Instagram, RCS, SMS and web chat, with Starter, Standard, Plus and Enterprise plans. Agent logins are 1, 2 and 5 on the first three plans, with extra agents priced in INR. It runs a white-label programme and says there is no minimum commitment to join.
Strengths
- RCS and SMS alongside WhatsApp
- Extra agents at a stated ₹500 a month each
- White-label programme with no minimum commitment, per its FAQ
Watch out for
- Plan prices are not shown on the pricing page
- Starter includes only 1 agent login
- Markup on Meta's fees not stated; rate card is a separate link
Pricing: Starter, Standard, Plus, Enterprise; prices not stated on the page (shown as "--/mo"). Taxes and messaging charges extra.
10. Broadchat
WebsiteBest for: Agencies, resellers and SaaS companies that want to sell WhatsApp under their own brand
A white-label WhatsApp Business API platform on Meta's Cloud API, sold through partners. Clients get campaigns (scheduled, repeating and retargeted), a shared inbox that shows the 24-hour window, a visual chatbot builder with AI steps, CRM, WhatsApp Flows, ecommerce and coexistence with the WhatsApp Business app. Partners brand the panel, set plans and messaging markups, and collect client payments through their own gateway.
Strengths
- Full white-label: partner logo, colours and own domain with automatic SSL (Growth partner tier and above)
- Partner sets client plans, coupons and a % or flat markup over Meta's base rate per country
- Chatbot builder, team inbox, CRM and campaigns included rather than sold as add-ons
- Panel in 23 languages, with INR billing
Watch out for
- No self-serve sign-up or free plan for a single business; you buy through a partner
- Prices are quoted on request, not published
- Instagram and Messenger are still rolling out; no native iPhone app, and the Android app is a direct download
Pricing: Partners pay a cost price per client account per billing cycle, quoted on request. Clients prepay Meta's message charges into a wallet at rates the partner sets.
Information about Interakt, AiSensy, Gallabox, Pabbly Chatflow, Getgabs, DoubleTick, Zoko, Gupshup, QuickReply.ai comes from its public website and documentation, checked on . Products and prices change; check the linked sources before you decide. Interakt, AiSensy, Gallabox, Pabbly Chatflow, Getgabs, DoubleTick, Zoko, Gupshup, QuickReply.ai is a trademark of its owner, used here only to identify the product.
Looking for WATI alternatives in India? The short answer: pick by the problem you are solving. If Wati's 3-user cap on Growth is the issue, look at Interakt (unlimited agents) or AiSensy (5 agents from ₹1,500 a month). If message cost is the issue, Pabbly Chatflow and Getgabs state 0% markup on Meta's fees. If you sell through AI agents and voice, try Gallabox. If you are an agency that wants its own branded product, compare Broadchat, AiSensy's white-label offer and Interakt's ISV track.
We checked every price below on each vendor's own pricing page on 1 Nov 2026. Prices exclude GST. Meta's own charges for template messages apply on every platform; where a vendor lists its own per-message prices we compare them with Meta's India rates of ₹0.8631 for marketing and ₹0.115 for utility and authentication (Meta rate card effective 1 Oct 2026, excl. GST). We build Broadchat, which is one of the ten options; we have tried to give it the same honest treatment, cons included.
Wati alternatives at a glance: prices, trials and markup
| Platform | Starting price (excl. GST) | Free trial or free plan | Markup on Meta rates | Best for |
|---|---|---|---|---|
| Wati (for reference) | ₹2,699/mo billed quarterly (Growth) | 7-day trial | Not stated on its pricing page | Self-serve teams of up to 3 on Growth |
| Interakt | ₹2,799/mo (Growth), 20% off yearly | Free trial, length not stated | About 10-12% on marketing; none on Enterprise | Many agents on one flat plan |
| AiSensy | ₹1,500/mo (Basic) | Free Forever plan | About 26% (own price list) | Low entry price with 5 seats |
| Gallabox | ₹2,399/mo billed yearly (Basic) | 7 days, no card | About 15% (own rate card) | AI-led sales teams |
| Pabbly Chatflow | Free; ₹1,499/mo billed yearly (Standard) | Free plan | 0% (stated) | Lowest message cost |
| Getgabs | ₹699/mo (Basic) | Not stated | 0% (stated) | Tight budgets, small resellers |
| DoubleTick | Not stated | No free trial | Not stated | Demo-led sales teams |
| Zoko | $49.99/mo (Starter) | 7 days | Meta paid directly; Zoko fee on lower tiers | Shopify D2C brands |
| Gupshup | No subscription (self-serve) | Not stated | Meta at actuals plus $0.001 fee each message | Developers, high volume |
| QuickReply.ai | Not stated | Not stated | Not stated | WhatsApp plus RCS and SMS |
| Broadchat | Quoted on request, through partners | Partners can give clients a free plan | Set by the partner | Agencies reselling under their brand |
Markup percentages are our own arithmetic against Meta's India rate card unless the vendor states the figure. "Not stated" means we could not find it on the vendor's own site on 1 Nov 2026; ask in the demo.
What Wati costs today
Wati's India pricing page shows its prices billed quarterly: Growth ₹2,699 a month, Pro ₹5,799 and Business ₹16,799. On monthly billing they are ₹2,999, ₹6,499 and ₹18,499. Annual billing is offered only as "Save up to 10%", with no separate annual price shown. There is a 7-day free trial with no setup fee.
Seats are where the cost moves. Growth includes 3 users and says "No additional users". Pro and Business include 5 users, with extra users at ₹1,299 and ₹2,199 per user a month. Add-ons include automation triggers (₹1,000 a month for 1,000), Wati AI credits (₹1,600 a month for 2,000), extra WhatsApp numbers (₹2,499 a month per number) and the Shopify integration (USD 4.99 a month). Template messages are billed per message on top, with the rates on a separate rate card that is not printed on the pricing page.
None of this makes Wati a poor choice. Its plans are clearly published, it has a real trial, and its omnichannel inbox now covers Instagram, Facebook, TikTok and web chat as well as WhatsApp. The reasons teams look elsewhere are specific, and they are the sections below.
Why teams look for a Wati alternative
- The 3-user cap on Growth. A team of four must move to Pro. Billed quarterly, that is ₹5,799 instead of ₹2,699 a month.
- Add-ons stacking up. Automation triggers, AI credits, extra numbers and Shopify are each priced separately. A busy chatbot that runs out of its 1,000 included triggers on Growth needs another pack.
- Message cost is not visible on the plan card. You have to open the rate card to compare it with Meta's own rates.
- Agencies want their own brand. Wati's partner page describes reseller, technology and affiliate programmes with co-branded assets; we did not find a white-label panel. An agency that wants to sell under its own name and domain needs a different model.
Worked example: four agents and 10,000 marketing messages a month
Take Rangoli Home, a home-decor brand in Jaipur. Priya runs marketing with three support agents (four users), sends about 10,000 marketing template messages a month to Indian customers, and pays yearly where she can. The figures below are illustrative, built only from each vendor's published prices; they exclude GST, chatbot add-ons and service messages, and assume all 10,000 messages are delivered.
| Platform and plan | Plan fee per month | Message cost for 10,000 marketing messages | Monthly total |
|---|---|---|---|
| Pabbly Chatflow Standard (yearly, unlimited team members, 10,000 credits) | ₹1,499 | ₹8,631 (Meta's rate, 0% markup) | ₹10,130 |
| Interakt Growth (yearly, unlimited agents) | ₹2,239 | ₹9,490 to ₹9,700 (its listed prices) | ₹11,729 to ₹11,939 |
| AiSensy Basic (yearly, 5 agents) | ₹1,350 | ₹10,900 (its listed price) | ₹12,250 |
| Wati Pro (billed quarterly, as no annual price is published; Growth allows only 3 users) | ₹5,799 | At least ₹8,631; Wati's rate card applies | ₹14,430 or more |
| Gallabox Essential (yearly; Basic caps users at 3) | ₹5,599 | ₹9,926 (its rate card) | ₹15,525 |
Two things stand out. First, at this volume the message bill is larger than the plan fee on every platform, so the markup matters more than the subscription. Second, the user cap decides the plan: a fourth agent pushes both Wati and Gallabox up a tier. If Priya sent 1,000 messages a month instead, the plan fee would dominate and AiSensy's or Getgabs' lower entry price would matter more. Run your own numbers with our WhatsApp API pricing explainer and the guide to what each message costs in India.
How to choose the right Wati alternative
A single business with a small team
Start with how many people will answer chats. Up to three, Wati Growth, Gallabox Basic and Getgabs are all workable. Four to nine, AiSensy (5 seats on Basic and Pro, 9 on Premium) and Interakt (unlimited) avoid an early upgrade. Then add the add-ons you will really use: a chatbot builder is extra on AiSensy, and branching flows need Interakt's Advanced plan.
A business sending high volumes
Above a few thousand marketing messages a month, markup decides the bill. Pabbly Chatflow and Getgabs state 0% markup. Gupshup passes Meta's fee at actuals and adds $0.001 for each message, which suits developers. Ask every other vendor to show its India rate card next to Meta's, and read how provider markup on Meta fees works before you sign.
A sales team running Click-to-WhatsApp ads
Look at Gallabox for AI agents and voice, and at DoubleTick if you prefer a demo-led purchase with AI agents in every plan. AiSensy includes its Click-to-WhatsApp Ads Manager on every plan. Remember that chats which start from a Click-to-WhatsApp ad are free for up to 7 days when you reply within 24 hours, whichever platform you use.
A Shopify brand
Zoko is built around Shopify, and AiSensy and Gallabox list Shopify integrations on their pricing pages. Interakt's page says its Shopify integration is included only on its Shopify plan, so ask which plan you need. On Wati, Shopify is a USD 4.99 a month add-on. Check which order and cart events each one sends as templates before you choose.
An agency or reseller
Decide first whether you want a referral commission or your own branded product. For your own brand, compare Broadchat, AiSensy's white-label offer, Interakt's ISV track, Getgabs' reseller panel and QuickReply.ai's white-label programme on three questions: who sets client prices, who collects client payments, and whether the vendor's name ever appears to your client. Our white-label vs referral comparison explains the trade-offs.
Questions to ask in every demo
- What will I pay in total each month for my number of agents, including every add-on I need?
- Show me your India rate card next to Meta's. What is your markup per category?
- Which features in this demo are on the plan I am buying, not a higher one?
- What is the shortest billing cycle, and what happens to unused message credits if I leave?
- Can I connect a number that stays on the WhatsApp Business app (coexistence)?
- How do I export contacts, tags and chat history if I move?
Moving from Wati without losing your number
Your WhatsApp number, its WhatsApp Business Account and your approved message templates belong to your Meta business portfolio, not to Wati. You connect the new provider through Embedded Signup or migrate the number, and the templates go with the account. What does not move: chatbot flows, automations, canned replies and any unused prepaid balance, which is a matter between you and Wati. Export contacts as CSV, rebuild your top three flows first, and plan the switch for a quiet day. The full checklist is in how to migrate a WhatsApp number to a new provider.
For agencies: selling WhatsApp under your own brand
If you are reading this because your clients ask for Wati and you would rather sell your own product, the model matters more than the feature list. With a referral programme you earn a commission and the client belongs to the vendor. With white-label you own the client relationship, set the price and collect the money. Broadchat partners get a branded panel on their own domain, set client plans and messaging markups, and take payments through their own Razorpay, Stripe, UPI or bank account. See how to start a WhatsApp reseller business, the Broadchat vs Wati comparison and the partner programme.
Sources
- Pricing on the WhatsApp Business Platform — Meta for Developers, checked 1 November 2026
- Wati pricing — Wati, checked 1 November 2026
- Wati partner programs — Wati, checked 1 November 2026
- Interakt pricing — Interakt, checked 1 November 2026
- Interakt partner program — Interakt, checked 1 November 2026
- AiSensy pricing — AiSensy, checked 1 November 2026
- AiSensy partner program — AiSensy, checked 1 November 2026
- Gallabox pricing — Gallabox, checked 1 November 2026
- Gallabox WhatsApp rate card — Gallabox, checked 1 November 2026
- Pabbly Chatflow pricing — Pabbly, checked 1 November 2026
- Getgabs pricing — Getgabs, checked 1 November 2026
- Getgabs white-label partner program — Getgabs, checked 1 November 2026
- DoubleTick pricing — DoubleTick, checked 1 November 2026
- Zoko pricing — Zoko, checked 1 November 2026
- Gupshup WhatsApp API self-serve pricing — Gupshup, checked 1 November 2026
- QuickReply.ai pricing — QuickReply.ai, checked 1 November 2026
- QuickReply.ai white label — QuickReply.ai, checked 1 November 2026
Broadchat team · Product and partner success team
The people who build and support Broadchat, the white-label WhatsApp Business API platform. We write from what we see while onboarding partners and their clients on the official WhatsApp Cloud API, and we check every article against Meta's current documentation.
Last updated:
Frequently asked questions
What is the cheapest Wati alternative in India?
On published plan prices checked on 1 Nov 2026, Getgabs Basic at ₹699 a month is the lowest paid plan, and Pabbly Chatflow and AiSensy have free plans. At higher volumes, Pabbly Chatflow and Getgabs can work out cheapest overall because both state 0% markup on Meta's fees. Always add Meta's message charges and any add-ons before comparing.
Which Wati alternative has unlimited agents?
Interakt includes unlimited agents on its Growth, Advanced and Enterprise plans, and Pabbly Chatflow includes unlimited team members on its paid plans. Zoko's Starter plan also has unlimited agents with no seat fee, but Zoko charges in US dollars and adds its own fee per conversation on Starter.
How much does Wati cost in India in 2026?
Wati's India pricing page on 1 Nov 2026 lists Growth at ₹2,699 a month billed quarterly (₹2,999 monthly), Pro at ₹5,799 (₹6,499 monthly) and Business at ₹16,799 (₹18,499 monthly), excluding GST. Annual billing is shown only as "Save up to 10%", with no separate annual price. Extra users on Pro and Business cost ₹1,299 and ₹2,199 a month, and template messages are billed per message on top.
Which Wati alternatives do not mark up Meta's message charges?
Pabbly Chatflow and Getgabs state 0% markup and show Meta's India rates. Zoko has you pay Meta directly but adds its own fee per conversation on lower tiers. Gupshup bills Meta's fee at actuals plus $0.001 for each message. Interakt removes its markup only on Enterprise.
Which Wati alternative offers white-label for agencies?
Broadchat is built as a white-label platform sold through partners. AiSensy describes a white-labelled version with custom domain and pricing, Interakt an ISV white-label track, Getgabs a white-label reseller panel and QuickReply.ai a tiered white-label programme. Wati's partner page describes reseller, technology and affiliate programmes with co-branded assets instead.
Will I lose my WhatsApp number or templates if I leave Wati?
No. The number, its WhatsApp Business Account and approved templates sit in your Meta business portfolio. You connect them to the new provider through Embedded Signup or a number migration. Chatbots, automations and any unused prepaid balance do not move, so plan to rebuild flows and use up credits first.
Is there a Wati alternative with a free trial and no card?
Gallabox offers a 7-day trial with no card and 500 AI credits, and Zoko a 7-day free trial with no contracts. AiSensy and Pabbly Chatflow have free plans instead of trials. DoubleTick says it does not offer a free trial and asks you to book a demo.
Do all Wati alternatives use the official WhatsApp Business API?
All ten platforms on this page connect numbers through Meta's WhatsApp Business Platform. That means Meta's rules apply everywhere: template approval, opt-in, messaging limits and per-message charges. No platform can promise approval, a verified badge or a higher messaging limit; those are Meta's decisions.