WhatsApp API Pricing by Country (All Meta Rates)

WhatsApp Business API pricing by country: Meta's rates for every market

Meta charges for WhatsApp Business API messages per delivered message, by category and by the recipient's country. Here are the rates for all 47 markets on the Meta rate card effective 1 Oct 2026: 39 countries priced individually and 8 regional groups. Marketing ranges from US$0.0109 (Turkey) to US$0.1597 (Netherlands).

Source: Meta's WhatsApp Business Platform pricing page and its USD rate-card file, checked 2 Nov 2026. Meta changes rates on 1 Jan, 1 Apr, 1 Jul and 1 Oct.

WhatsApp rates per delivered message, every market (USD)

Select a column to sort. Select a market for its page, with the local-currency card where Meta publishes one and a worked monthly bill.

WhatsApp rates per delivered message by market, USD, Meta rate card effective 1 Oct 2026

Argentina	$0.0618	$0.0260	$0.0260	–	$0.0260
Bangladesh	$0.0732	$0.0037	$0.0037	$0.0960	$0.0037
Brazil	$0.0625	$0.0068	$0.0068	–	$0.0068
Chile	$0.0889	$0.0200	$0.0200	–	$0.0200
Colombia	$0.0125	$0.0008	$0.0008	–	$0.0008
Egypt	$0.0644	$0.0036	$0.0036	$0.0650	$0.0036
France	$0.0859	$0.0300	$0.0300	–	$0.0300
Germany	$0.1365	$0.0550	$0.0550	–	$0.0550
Hong Kong	$0.0732	$0.0260	$0.0260	–	$0.0260
Hungary	$0.0860	$0.0350	$0.0350	–	$0.0350
India	$0.0118	$0.0014	$0.0014	$0.0304	$0.0014
Indonesia	$0.0411	$0.0250	$0.0250	$0.1360	$0.0250
Iraq	$0.0341	$0.0079	$0.0079	$0.1280	$0.0079
Israel	$0.0353	$0.0053	$0.0053	–	$0.0053
Italy	$0.0795	$0.0300	$0.0300	–	$0.0300
Kazakhstan	$0.0604	$0.0180	$0.0180	$0.1600	$0.0180
Kuwait	$0.0792	$0.0440	$0.0440	$0.1200	$0.0440
Malaysia	$0.0860	$0.0140	$0.0140	–	$0.0140
Mexico	$0.0397	$0.0085	$0.0085	–	$0.0085
Morocco	$0.0414	$0.0230	$0.0230	$0.0811	$0.0230
Nepal	$0.0732	$0.0034	$0.0034	$0.1120	$0.0034
Netherlands	$0.1597	$0.0500	$0.0500	–	$0.0500
Nigeria	$0.0516	$0.0067	$0.0067	$0.0750	$0.0067
North America(group)	$0.0250	$0.0034	$0.0034	–	$0.0034
Oman	$0.0341	$0.0247	$0.0247	$0.0600	$0.0247
Other countries(group)	$0.0604	$0.0077	$0.0077	–	$0.0077
Pakistan	$0.0473	$0.0150	$0.0150	$0.0750	$0.0150
Peru	$0.0703	$0.0300	$0.0300	–	$0.0300
Poland	$0.0366	$0.0122	$0.0122	–	$0.0122
Qatar	$0.0341	$0.0120	$0.0120	–	$0.0120
Rest of Africa(group)	$0.0225	$0.0040	$0.0040	–	$0.0040
Rest of Asia Pacific(group)	$0.0842	$0.0113	$0.0113	–	$0.0113
Rest of Central & Eastern Europe(group)	$0.0860	$0.0212	$0.0212	–	$0.0212
Rest of Latin America(group)	$0.0740	$0.0113	$0.0113	–	$0.0113
Rest of Middle East(group)	$0.0392	$0.0091	$0.0091	–	$0.0091
Rest of Western Europe(group)	$0.0592	$0.0171	$0.0171	–	$0.0171
Romania	$0.0860	$0.0290	$0.0290	–	$0.0290
Russia	$0.0802	$0.0400	$0.0400	–	$0.0400
Saudi Arabia	$0.0576	$0.0107	$0.0107	$0.0598	$0.0107
Singapore	$0.0732	$0.0160	$0.0160	–	$0.0160
South Africa	$0.0379	$0.0095	$0.0095	$0.0200	$0.0095
Spain	$0.0707	$0.0200	$0.0200	–	$0.0200
Sri Lanka	$0.0732	$0.0020	$0.0020	$0.1440	$0.0020
Turkey	$0.0109	$0.0009	$0.0009	–	$0.0009
Ukraine	$0.0860	$0.0298	$0.0298	$0.0746	$0.0298
United Arab Emirates	$0.0576	$0.0157	$0.0157	$0.0510	$0.0157
United Kingdom	$0.0635	$0.0220	$0.0220	–	$0.0220

All rates in US dollars per delivered message, Meta rate card effective 1 Oct 2026. *Service: free-form replies inside the 24-hour customer service window, charged after the first 1,000 free per business number each month. "–" under authentication-international means this page shows no such rate for that market; on this card it is shown for 17 markets (Bangladesh, Egypt, India, Indonesia, Iraq, Kazakhstan, Kuwait, Morocco, Nepal, Nigeria, Oman, Pakistan, Saudi Arabia, South Africa, Sri Lanka, Ukraine, United Arab Emirates). (group) marks one of Meta's regional groups. Utility and authentication rates drop in volume tiers for very large senders; the table shows base rates.

Country not in the table? Find its regional group

Countries without their own row share the rates of a regional group. These are the groups on the Meta rate card effective 1 Oct 2026:

North America: United States, Canada

Rest of Africa: Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Republic of the Congo, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea-Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mozambique, Namibia, Niger, Rwanda, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Eswatini, Tanzania, Togo, Tunisia, Uganda, Zambia, Zimbabwe

Rest of Asia Pacific: Afghanistan, Australia, Cambodia, China, Japan, Laos, Mongolia, New Zealand, Papua New Guinea, Philippines, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam

Rest of Central & Eastern Europe: Albania, Armenia, Azerbaijan, Belarus, Bulgaria, Croatia, Czech Republic, Georgia, Greece, Latvia, Lithuania, Moldova, North Macedonia, Serbia, Slovakia, Slovenia

Rest of Latin America: Bolivia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Nicaragua, Panama, Paraguay, Puerto Rico, Uruguay, Venezuela

Rest of Middle East: Bahrain, Jordan, Lebanon, Yemen

Rest of Western Europe: Austria, Belgium, Denmark, Finland, Ireland, Norway, Portugal, Sweden, Switzerland

Other: any country not named on the card and not in a group above.

How to use these rates

Count the messages you expect to deliver each month, per category and per recipient country.

Multiply each count by that market's rate. Service replies count only after the first 1,000 per number each month.

Leave out chats that start from a Click-to-WhatsApp ad: if you reply within 24 hours, messages in that chat are free for up to 7 days.

Add your platform subscription, any provider markup and taxes. Utility templates are charged even inside an open service window since 1 Oct 2026.

For India in rupees, see WhatsApp API pricing explained and the pricing calculator. Agencies that resell WhatsApp across countries can set their own per-country rates on Broadchat: see the partner program and the WhatsApp Business API page.

Frequently asked questions

Why does WhatsApp API pricing differ by country?

Meta prices each delivered message by its category and by the country calling code of the person who receives it. On the Meta rate card effective 1 Oct 2026, 39 countries have their own rates and the rest share the rates of 8 regional groups (including "Other").

Which country has the most expensive WhatsApp marketing messages?

On the Meta rate card effective 1 Oct 2026, the highest marketing rates are Netherlands (US$0.1597), Germany (US$0.1365), Chile (US$0.0889) per delivered message. The lowest are Turkey (US$0.0109), India (US$0.0118), Colombia (US$0.0125).

Do I pay my country's rate or my customer's?

Your customer's. The rate follows the recipient's country calling code, not where your business or your WhatsApp number is registered. A business that messages customers in three countries pays three sets of rates.

Are service replies free in every country?

Each business phone number gets 1,000 free service messages a month. After that, Meta charges each service reply at the recipient market's service rate, which on the Meta rate card effective 1 Oct 2026 equals that market's utility rate.

Can I see these rates in my own currency?

Meta publishes its rate card in 16 currencies (AED, ARS, AUD, BRL, CLP, COP, EUR, GBP, IDR, INR, MXN, MYR, PEN, SAR, SGD, USD). The billing currency is chosen when the WhatsApp Business account is set up. This table uses the USD card; several market pages also show the local-currency card.