Wati vs Interakt: per-seat AI bundle or unlimited agents? An honest 2026 comparison

The Wati vs Interakt choice is mostly a choice between two pricing philosophies. Wati sells a richer bundle (AI agents, AI credits, more channels, bigger API allowances) and charges by seat. Interakt keeps the plan price low, includes unlimited agents, and sells AI and sales CRM as add-ons. Both are self-serve platforms on Meta's official WhatsApp Business API, and both are widely used by Indian SMBs.

All prices and limits below come from each vendor's own website, checked on 1 Nov 2026, before GST. "Not stated" means we could not find it on their pages.

Which one should you pick?

Feature and price comparison (1 Nov 2026)

The message rows show each vendor's price for one delivered message to India. Wati's figures come from its per-plan rate-card PDFs (rates effective 1 Oct 2026, linked from its pricing page); Interakt's from its pricing page on 1 Nov 2026. Meta's own India rates are ₹0.8631 for a delivered marketing message and ₹0.115 for utility, authentication and charged service messages (Meta rate card effective 1 Oct 2026, excl. GST). Remember the 1 Oct 2026 change: only 1,000 service replies per number per month are free, and utility messages are charged even inside the 24-hour window.

Worked example: a coaching institute with five counsellors

Illustrative only. Meera runs a coaching institute in Kota with five counsellors handling admissions on WhatsApp. A typical month during admissions:

• 5,000 marketing templates (batch launches and scholarship-test invitations to opted-in leads)
• 3,000 utility templates (class schedules, fee-due reminders)
• 1,000 authentication templates (student-portal login codes)
• 5,000 service replies, of which 4,000 are charged after the free 1,000

Wati Growth cannot hold five users, so the comparison starts at Wati Pro.

Reading the result:

• Without AI, Interakt is about ₹3,233 lower for this team, almost entirely because of the seat-driven jump to Wati Pro.
• With AI on both, the gap shrinks to ₹233. Wati Pro includes 2 Astra AI agents and 5,000 AI credits; Interakt's AI Agents add-on includes 100 free AI messages and charges for more, so an admissions bot answering hundreds of questions a day could cost more on Interakt.
• Yearly billing brings Interakt Growth to ₹2,239. Wati's annual option is described as "Save up to 10%"; ask Wati for the exact annual figure.
• A sixth counsellor adds ₹1,299 on Wati Pro and nothing on Interakt.

Model your own month with the WhatsApp pricing calculator, and see the current Meta figures on WhatsApp API pricing.

Choose Wati when

• You want AI agents answering FAQs from day one, with credits included rather than metered from the first message.
• You need channels beyond WhatsApp and Instagram, such as TikTok or a website chat widget, in one inbox.
• Your CRM is HubSpot or Salesforce and you want a listed integration rather than building one.
• Your developers need a large API allowance (2 lakh calls a month on Pro).
• Your team is three or fewer, so Growth covers you.

Choose Interakt when

• Many people need a login: sales, support, store staff, part-timers.
• You run a Shopify store and want catalog, WhatsApp Pay and a checkout bot without a separate add-on.
• Marketing broadcasts are a large share of your bill and you want a price nearer Meta's.
• You prefer monthly billing with the option to switch to yearly later.
• You expect to reach Enterprise volume, where Interakt lists no template markup.

Switching between Wati and Interakt

Because both use Meta's Cloud API, your number, display name, business verification and quality rating live in your Meta business portfolio. What changes is the software around the number.

1. Inventory first: list your templates (name, category, language, text), chatbot flows, AI agent knowledge sources, integrations and API callers.
2. Export contacts with opt-in source and date. Interakt Growth allows 25 custom fields and 30 tags, Advanced 30 and 45; map Wati attributes to these limits before you import.
3. Move the number using the new platform's Embedded Signup. Keep the two-step verification PIN handy.
4. Re-create templates if the new platform uses a different WhatsApp Business Account, and allow time for review.
5. Point your systems at the new API: change webhook URLs and API keys, and run test sends before your next campaign.

The number migration guide walks through each step and what your customers see during the move.

If you want to resell under your own brand

If you are an agency comparing Wati and Interakt to serve clients, look at the partner terms as closely as the product. Interakt's partner page offers an ISV white-label track ("Your brand. Your pricing. Your customers.") alongside referral and enterprise tracks. Wati's partner page lists value-added reseller, technology and affiliate partnerships with co-branded assets but does not describe a white-label panel. A platform designed only for resale is a third route: Broadchat is a white-label WhatsApp Business API platform on Meta's Cloud API that agencies sell under their own brand, domain and prices; partner pricing is per client account, quoted on request. Read what white-label means in practice and the step-by-step path to starting a reseller business.